Consumers south of the stateside flocked to spend their stimulus cheques in January, sending retail sales for the month up 5.3% in a blockbuster start to 2021, according to a government report Wednesday.
Economists were expecting a rise of just 1.2%.
Excluding autos, sales rose 5.9%, also far ahead of the 1% estimate in a display of unexpected strength from the consumer.
A month after Congress approved a $900-billion additional stimulus package on top of the $2.2 trillion approved earlier in 2020, shoppers were armed with $600 checks they used to buy a variety of goods.
The jump in consumer spending came at a time when expectations for growth in the early part of 2021 were muted as the economy continued to shake off the pandemic-induced slowdown.
Spending gains were broad-based, with every major category showing increases.
Electronics and appliances saw the biggest increase, up 14.7% for the month, while furniture and home furnishing stores were up 12% and online spending at non-store retailers jumped 11%. Even food and drinking places, which suffered the worst during the pandemic, saw a 6.9% rise.
While most economists see the year off to a slow start, they expect the pace to pick up later in the year as vaccination efforts spread and the COVID-19 albatross fades.
