Surging CBD Market Boosted by the Rise of Cannabis Beauty Products

The relatively new concept of “cannabis beauty” is gaining momentum, as innovative cannabis-infused products are popping up on retailers’ shelves, such as Sephora, Barneys, and Neiman Marcus. Analysts expect the trend to one day bolster the overall CBD market to hit $100 billion. The prospect of such an injection could boost the fortunes of cannabis product developers including The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF), Green Growth Brands (CSE:GGB) (OTC:GGBXF), Green Thumb Industries Inc. (CSE:GTII) (OTC:GTBIF), Canopy Growth Corp. (NYSE:CGC) (TSX:WEED), and Tilray Inc. (NASDAQ:TLRY).

Beyond Barneys and Sephora in the US, offerings are starting to make their way onto Canadian shelves as well. Ahead of October’s federal revamping of laws to allow for cannabis-infused products to sell in Canada, The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) has gotten out ahead of the pack through its development of fully legal hemp root oil products through its Urban Juve brand.

The company recently announced a landmark retailer relationship deal with Healthy Planet, an Ontario holistic wellness company with 24 shops in Canada’s most populated province to sell Urban Juve’s Ayurveda-inspired skin care products.

Endorsements regarding the benefits of CBD skincare are making their rounds, including into major women’s publications such as ELLE and Cosmopolitan. The medical benefits of the non-psychoactive cannabinoid called cannabidiol (CBD) have been known for over 10 years.

Demand is on the rise for these types of products across both Canada and the United States in health and beauty stores of all sizes. Many more offerings are expected to arise over the next few months, as federal legislation opens the CBD and cannabis-infused markets more fully.


Following the thread of the benefits of cannabinoids, Urban Juve Provisions Inc.—a 100%-owned subsidiary of The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF)—has developed more than 60 formulas of hemp-based products based on a new proprietary and legal ingredient, hemp root oil.

With the latest Healthy Planet deal being announced, The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) is primed to roll out sales of its Urban Juve brad of Ayurveda-inspired skin care products. Distribution and sales will begin as early as April 2019.

Healthy Planet has established a reputation as a trustworthy, reliable source of products, information and referrals to natural health professionals. Through its 24 storefronts, the chain offers a curated selection of wellness products ranging from health foods and supplements to sports nutrients and beauty care.

“We were instantly intrigued by the Urban Juve brand for its unique use of the root of the hemp plant in its Ayurvedic formulas, and believe strongly in the quality of this new Canadian company’s products and are confident that our clientele will enjoy the benefits of the Urban Juve serums, balms and more,” said Healthy Planet Director of Sales and Marketing Syed Rizvi in Yield Growth’s latest press release.

The fit with Healthy Planet also pleased Urban Juve President Sandi Lesueur, whose previous experience includes an integral tenure with M.A.C. Cosmetics, designing and launching several product lines. Lesueur’s team is rounded out with a variety of industry heavyweights, including directors and officers with experience at Johnson & Johnson, Procter & Gamble, Aritzia, Skechers, Pepsi, Coca-Cola as well as M.A.C. Cosmetics.

“Tapping into the brick-and-mortar reach of this progressive company -- one that believes in educating customers about its products -- is an exciting step and great fit for the Urban Juve brand,” said Urban Juve President Sandi Lesueur upon the Healthy Planet announcement. “Consumers are interested in hemp infused products and have questions about the benefits. We look forward to helping build awareness, understanding and product loyalty by working with the Healthy Planet team.”

Through another Yield subsidiary Urban Juve Topicals, the company had also announced a deal signed to launch its CBD and THC formulas in the state of Oregon, this time through a network of 400 stores.

The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) has pinpointed a niche in the growing CBD market, which cannabis industry analysts the Brightfield Group, pegged to hit US$22 billion by 2022. According to, the global hemp oil market accounted for US$ 81 million in 2017 and is expected to reach US$ 1.2 billion by 2026, expanding at a compound annual growth rate of 35.8% from 2018 to 2026.

The company’s key assets are 100% owned subsidiaries Urban Juve Provisions Inc., UJ Topicals Inc., UJ Beverages Inc., UJ Edibles Inc. and Thrive Activations Inc. Through these subsidiaries, The Yield Growth owns more than 60 wellness formulas for topicals and beverages, has registered 29 products with Health Canada, has applied for 11 U.S. provisional patents and is currently selling products online in the U.S. and Canada and through retailers in Canada.


The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) recently announced the registration with Health Canada of 3 new lip glosses made with hemp root oil. The ingredient is made using Urban Juve’s patent pending extraction technology.

“We are thrilled to register new products for the Urban Juve brand. This brand has been very well received in discussions with major retail chains in Canada and the United States,” said Sandi Lesueur. “We are now designing packaging for our new products that will be compliant with Quebec, Canada and U.S. FDA labelling regulations so we can sell our products through international retail chains.”

With cannabis sativa hemp root oil as the key proprietary ingredient, Urban Juve’s product line combines natural and pure essential oil-based formulations to create quality products now available online and soon in Canada at Healthy Planet and other locations.


Green Growth Brands (CSE:GGB) (OTC:GGBXF)

Through a major deal with Simon Property Group, kiosks selling the Seventh Sense line of CBD-infused products from Green Growth Brands in malls across the USA. The deal could see stores and outlets opening up in 100-plus retail locations nationwide. GGB has also signed a large deal with shoe retailer DSW to sell Green Growth Brands CBD products in DSW stores. The agreement came on the heels of a successful test phase conducted last fall, where GGB sold select Seventh Sense products in 10 DSW stores, which during the first 10 weeks sold 74.4% of the product, significantly exceeding expectations.

Green Thumb Industries Inc. (CSE:GTII) (OTC:GTBIF)

After purchasing the luxury cannabis products brand Beboe, Green Thumb Industries gained access to new retail locations. Key to the timing of the deal is a recent agreement signed by Beboe to supply cannabis products to the new “luxury” cannabis store from Barneys New York in Beverly Hills, California. The store, dubbed as “The High End”, will have to start by only selling cannabis products for delivery, because the store won’t have a California marijuana retail license, according to the New York Times. The shop will sell all types of cannabis products, including CBD-infused beauty and scented products from brands such as Saint Jane, Foria and Lab to Beauty among others. More stores are planned for Barneys in California, as well as in New York.

Canopy Growth Corp. (NYSE:CGC) (TSX:WEED)

Celebrity lifestyle authority Martha Stewart recently shocked many of her followers with the announcement of a deal with Canopy Growth. Stewart is being brought on to endorse a new line of hemp-derived CBD products, starting with therapeutic remedies for pets. The company believes that starting with pets is a comfortable starting point, given Stewart’s personal attachment to dogs, horses, and animals in general. Canopy is banking on Stewart’s authority on lifestyle selections to help gain market trust for new products that can help the health of the consumer and its pets.


Tilray recently signed a long-term revenue-sharing agreement with shoe retailer Authentic Brands Group. ABG owns the shoe brands Nine West, Airwalk, Frye, and Tretorn sneakers, which Tilray is looking to supply with branded topicals and other CBD-infused products. Tilray will be the preferred supplier of active CBD ingredients for products within the portfolio of brands, including muscle rubs and lip balms under the Spyder ski wear brand.

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