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Women Pay More in "Pink Tax"

A recent study shows women in Canada pay a "pink tax" premium of more than 40% over what men pay when it comes to personal care products.

Data company ParseHub says women pay a 6% premium on the average priced razor, shampoo, soap, deodorant and shaving cream for women and men. A woman would pay $47.57 and a man would pay $44.84.

However, ParseHub points out that the products for men and women are often sold in different quantities, complicating comparisons.

One blogger said said the discrepancy between what women and men pay becomes more apparent when prices are broken down to a per-unit basis, such as the cost per 100 mL or 100 g.

ParseHub said it looked at over 3,199 personal care products from walmart.ca, well.ca and loblaws.ca.

After the products were grouped as for men, women, unisex and kids, Parsehub said they were than categorized into five groups: deodorant and an­tiper­spi­ran­t; razors; shaving creams and lotions; soaps and bodywash; and hair care.

Adding up the price premiums that women paid for the average price per unit in each of those groups, Parsehub said women pay 43% more than men.

For women looking to avoid paying extra, the blogger suggests buying unisex products.

The show sampled products at Walmart, Target (before it went out of business in Canada) and Hudson's Bay, and found some instances where women got much less product than men did, while in others they paid more than twice what men did for comparable products from the same manufacturer.