America’s favorite vice is on the brink of becoming mainstream.
“People can’t get enough of it. It’s growing and growing and growing, and it’s going to get bigger,” Las Vegas legend Jimmy Vaccaro explained.
He said this almost three years ago…but investors still aren’t paying attention.
And it’s easy to understand why.
For decades, the gambling industry has been stuck in a legal limbo…
With black market bookies and murky underground clubs mopping up billions in potential profits.
But the floodgates are about to open to the general public.
You see, a key law outlawing online gambling across the United States has just been overturned. And there’s a lot of money on the table. Literally.
And one of the most exciting and profitable segments of the burgeoning gambling industry is sports betting, where tens of millions of people across the globe are looking to win big.
NBA commissioner Adam Silver estimates the illicit sports betting industry could would be worth more than $400 billion per year, and it’s all about to become legal.
One of the most promising players in the game is BRAGG, formerly Breaking Data Corp. (TSX.V:BRAG.V; OTC:BKDCF)
That’s if it matches competitors DraftKings and FanDuel, which each handle nearly $400 million in bets per month, with DraftKings clearing $2.9 million in New Jersey this August.
But DraftKings has only 10 million users. BRAGG has a customer base in its sports publishing business three times as large.
BRAGG comes into the game with three outstanding assets... well positioned for a piece of the $5.2 billion opportunity.
Give Me Sport, a media property with 31 million monthly users and the largest single publisher Facebook page in the world.
Oryx Gaming, a global gaming platform that offers an all-in-one turnkey solution for casual gaming.
And finally, the company’s up-and-coming property Give Me Bet, which intends to leverage the Give Me Sport fanbase into a dynamic sports betting, online casino, e-sports and poker platform.
Give Me Sport provides BRAGG a huge potential customer base, and Oryx gives it the gaming platform to break into the biggest new market: online sports gambling.
Let’s take a step back and take a hard look.
22 MILLION POTENTIAL CUSTOMERS:
THE LARGEST SINGLE PUBLISHER FACEBOOK PAGE IN THE WORLD
BRAGG (TSX.V:BRAG.V; OTC:BKDCF) has a captive audience... and has been building goodwill... waiting to monetize them.
The company’s media property Give Me Sport has a monthly user base of 31 million.
The Facebook page for Give Me Sport has 26 million fans, and the traffic on the site is immense.
31 million unique users visit the givemesport.com site every month, and more and more of them are turning into sports fanatics.
Compare that to major brands like ESPN which has only 19 million fans. ESPN is a major media brand, worth $28 billion, and Give Me Sport’s user count blows it out of the water.
Or take Sky Bet, which was just sold for $5.7 billion, and which has a viewership of only 819,000.
Give Me Sport (GMS) is an incredible property, one that BRAGG is ready to leverage for its new app, Give Me Bet.
But the company is keeping this new project relatively quiet, for now.
That’s because BRAGG is waiting for a tectonic shift to take place: the possible legalization of online gambling.
POISED TO ENTER A NEW...
UP TO $5.2 BILLION MARKET
In May 2018, the U.S. Supreme Court made a landmark ruling, striking down the Professional and Amateur Sporting Protection Act (PASPA).
PASPA had made it illegal to bet on sporting events in all but a handful of U.S. states. But now online betting will be offered in some states.
The floodgates of sports betting could be about to open. 99 percent of all betting in the U.S. is based in the black market. Legalization in some states, which could happen as early as next year, could open up a legal betting market worth up to $5.2 billion.
It happened with marijuana. If you missed out on those opportunities... take a look at Bragg now. A few years ago, the idea of a legal marijuana market seemed crazy.
But now, there are companies like Canopy Growth Corp., a cannabis grower worth $10.7 billion.
Or Cronos Group Inc., worth $1.48 billion, the first cannabis company to list on the Nasdaq.
Canada has led the way, with full legalization going into effect in October 2018. Companies like Aurora Cannabis, with a market cap of $4.08 billion, have grown into powerhouse stocks.
If 2018 was the year of a green revolution, 2019 could be the year that sports betting goes mainstream.
But it’s a sector that’s received virtually no attention, one with a high barrier to entry.
That’s what makes BRAGG (TSX.V:BRAG.V; OTC:BKDCF) so unique.
The company has 31 million sports fans, many who are ready and waiting to sign on to its Give Me Bet platform.
And betting legalization could come sooner than people think.
STATES ARE CASHING IN... AND INVESTORS MIGHT TOO
Striking down PASPA was the first step. The U.S. federal government can’t outlaw sports betting.
What individual states can do is legalize it, and tax the proceeds. New Jersey already does this: in September, the state reported $184 million in betting, with $24 million in revenue for the betting venues.
Online betting led the way, generating $104.8 million in bets.
More states are expected to cash in on sports gambling as a source of state revenue.
The barriers to breaking into online gambling are high. Margins on gambling are slim, with the house taking maybe $3 for every $100 on the table. Online operators need millions of users and tons of daily traffic; DraftKings, for example, relies heavily on its 10 million returning customers.
Few companies can do so successfully, and competition from players like DraftKings and FanDuel, as well as more established betting houses, makes it a tough climate for start-ups.
But that’s precisely what makes BRAGG such a strong contender in this potential $5.2 billion market.
WHY BRAGG?
Let’s run down the reasons why BRAGG (TSX.V:BRAG.V; OTC:BKDCF) is set to take the world of online gambling by storm:
- A team of experienced executives, who once ran the second biggest poker site in the world and generated $450 million revenue. This is a team primed for big things.
- A user base of sports fans on Facebook larger than ESPN or Sky Sports, a rabid fandom of 26 million and a Facebook presence larger than all its competitors.
- An incredible media property, Give Me Sport, and an online-gaming platform, Oryx, that is well-suited to online gambling.
- Tremendous early growth: since April 2017 Give Me Sports UK monthly traffic has increased by 5 million, while revenue has grown by 30 percent. Revenue growth from Oryx has been even more impressive: 414 percent year on year.
STRONG REVENUE GROWTH...
AND THEY ARE JUST GETTING STARTED MONETIZING THEIR 31 MILLION USERS
This company has the assets (Give Me Sport, Oryx, Give Me Bet) that make it well positioned to profit from the revolution in sports betting in the United States.
One by one, states have started to embrace sports betting since the Supreme Court struck down PASPA in May.
New Jersey, Delaware and Mississippi are just the beginning. A betting market worth up to $5.2 billion is about to explode nationwide.
The industry leader, the popular fantasy sports and online sports betting venue DraftKings, has about 10 million users, compared to Give Me Sport’s 26 million, and made $2.9 million in August in New Jersey alone. DraftKings isn’t public, but its reported valuation is more than $1 billion.
By comparison, BRAGG (TSX.V:BRAG.V; OTC:BKDCF) is just starting up its online sports betting business, has a large base of member sports fans who will be offered the opportunity to bet through BRAGG’s new platform, and BRAGG’s estimated market cap is about $25 million.
It has more users than DraftKings, an online gaming platform almost ready for market, and mounting buzz.
The key difference between DraftKings and BRAGG is that BRAGG haven’t monetized their fans for sports gaming... YET. If BRAGG can carry out their well thought out business plans, they should give DraftKings a run for their money.
BRAGG (TSX.V:BRAG.V; OTC:BKDCF)should be able to successfully transition to major revenues in online sports gaming, based on its sports fan user base of 31 million. But for now, it’s flying way under the radar.
That could change, FAST. As soon as sports betting gains more traction in more states as expected, competition could get fierce, and BRAGG will likely see its revenues soar.
So the time to roll the dice is now.
Other companies shaking up the gaming industry:
Stars Group Inc (TSX:TSGI)
Stars Group is a world leader in the online and mobile gaming industry. With a focus on maintaining high regulatory standards while simultaneously offering a wide range of products across multiple platforms, Stars has solidified its place among the gaming heiraarchy.
In December, Stars Group secured a major partnership with the National Basketball Association in order to use data and league marks across their digital sports betting offerings.
Scott Kaufman-Ross , Head of Fantasy & Gaming, NBA explained, "This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars' global expertise to further optimize the fan experience."
Brookfield Business Partners (TSX:BBU.UN)
Brookfield is a top-notch business acquisition firm with a tremendous focus on success and the creation of shareholder value. The company’s experienced leadership has led to incredible deals over the years, including a profitable partnership with Great Canadian Gaming.
The partnership with Great Canadian Gaming allowed the pair to purchase an array of gaming assets in the Greater Toronto Area at price of C$170. Together, the two companies aim to improve the value of these assets as well as bolster the customer experience with new offerings and expansions of acquired properties.
GameHost Inc (TSX:GH)
GameHost is a leading entertainment and hospitality provider based in Alberta, Canada. The company operates four primary properties in the Alberta province, each offering slot machines, table games, top quality hospitality and more meant to appeal to both casual gamers and dedicated gamers alike.
GameHost is well-known for providing dividends to its investors, a plus for those who have stuck with the company over the years. In fact, its focus on increasing value for shareholders is made abundantly clear in its mission to reduce costs and improve offerings, creating some of the highest profit margins in the business.
Blackberry Ltd. (TSX:BB)
Blackberry made its name as a cell phone manufacturer, and essentially created what we now know as a smartphone, but many don't realize that Blackberry is actually providing mobile cybersecurity for government agencies worldwide. It's also playing security consultant. A major victory for Blackberry even came in when it won the right to sell its secure messaging tools to the U.S. government.
It’s a well-global giant, and as the fintech revolution heats up, Blackberry may very well carve its own place in the movement.
Blackberry’s bets on less popular emerging tech plays has really paid off, according to its latest earings rounds, and as one of the companies that essentially paved the way for digital gaming, it’s sure to remain a favorite innovator among innovators for some time.
Evergreen Gaming (TSX.V:TNA)
Based in Lakewood Washington, Evergreen is a small casino operator, owning 4 casinos in Washington state. The casinos offer all the standard games such as Poker, Blackjack and Baccarat. Next to gaming, the company operates a restaurant business, serving all of its casinos.
Evergreen has succeeded in bringing back its total debt from $7 million to $5.4 million at the end of December 2018. Its cash flow in the meantime has been relatively steady at $5.8 million, giving lenders reason enough to issue new debt to the company in case it needs it for expansion activities.
Compared to its larger competitors in Nevada and the Great Canadian Gaming Corporation, the company is just a small player, but its focus and returns YTD have been strong, giving investors enough reason to keep an eye on this small but sound player.
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FORWARD-LOOKING STATEMENTS. Statements in this communication which are not purely historical are forward-looking statements and include statements regarding beliefs, plans, intent, predictions or other statements of future tense. Forward looking statements in this article include that the gaming industry continues to grow; that a bigger investment opportunity than casinos may be in growth stocks like BRAGG; that GiveMeSport’s new website will start with sports betting before expanding into the other areas including casino games, e-sports, poker and lottery products; that BRAGG Systems may have a system that would be accepted by gamers; that it can leverage the Give Me Sport fan base into sports betting through BRAGG’s platform to drive adoption and growth; that BRAGG can protects its intellectual property; the size of the potential sports gaming market; that Oryx gives it the gaming platform to break into the online sports gaming and betting market: that more states in the US will legalize sports gaming; and that BRAGG’s revenues will continue to increase; and that the company intends to grow and acquire assets across the full spectrum of gaming verticals in multiple jurisdictions. Forward looking statements involve known and unknown risks and uncertainties which may not prove to be accurate. Actual results and outcomes may differ materially from what is expressed or forecasted in these forward-looking statements. Matters that may affect the outcome of these forward looking statements include that markets may not materialize as expected; gaming may not turn out to have as large a market as thought or be as lucrative as thought as a result of competition or other factors; fans who like sport may not be converted to online sports gamblers; BRAGG may not be able to offer a competitive product or scale up as thought because of potential inferior online product, lack of capital, lack of facilities, regulatory compliance requirements or lack of suitable employees or contacts; BRAGG’s intellectual property rights applications may not be granted and even if granted, may not adequately protect BRAGG’ intellectual property rights; and other risks affecting BRAGG in particular and the gaming industry generally. The forward-looking statements in this document are made as of the date hereof and the Company disclaims any intent or obligation to update such forward-looking statements except as required by applicable securities laws.
Risk factors for the online sports gaming industry in general which also affect BRAGG including without limitation the following: Competitors may offer better online gaming products luring away BRAGG’s customers; Technology changes rapidly in the business and if BRAGG fails to anticipate or successfully implement new technologies or adopt new business strategies, technologies or methods, the quality, timeliness and competitiveness of its products and services may suffer; BRAGG may experience security breaches and cyber threats; regulators may impose significant hurdles to online gaming companies; BRAGG’s business could be adversely affected if consumer protection, data privacy and security practices are not adequate, or perceived as being inadequate, to prevent data breaches, or by the application of consumer protection and data privacy laws generally; The products or services BRAGG distributes through its platform may contain defects, which could adversely affect BRAGG’ reputation.
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