Big Advances in Global CBD Beauty Creating a $23.6 Billion Market

Worldwide CBD sales are expected to soar from $591 million in 2018 to as high as $22 billion by 2022 – a compound growth rate of 147%, says the Brightfield Group. Better, according to Grand View Research, the global CBD market could reach $23.6 billion by 2025, expanding at a CAGR of 22.2%. All thanks to the growing adoption of CBD infused products in industries, such as pharmaceuticals, personal care and cosmetics, nutraceuticals, and medical applications. Better still, there’s no shortage of consumer or retail demand. In fact, Neiman Marcus, Abercrombie & Fitch, Vitamin Shoppe, Kroger’s, Barney’s, DSW, CVS, American Eagle Outfitters, Dick’s Sporting Goods, and even Dollar General are all selling CBD products. As theglobal story unfolds, some of the top stocks to keep an eye on include The Yield Growth Corp. (CSE:BOSS)(OTC:BOSQF), Canopy Growth Corporation (TO:WEED)(NYSE:CGC), Green Growth Brands Inc. (CSE:GGB)(OTC:GGBXF), OrganiGram Holdings Inc. (TSXV:OGI)(NASDAQ:OGI), and Aphria Inc. (NYSE:APHA)(TO:APHA).

The Yield Growth Corp. (CSE:BOSS)(OTCQB:BOSQF) BREAKING NEWS: The Yield Growth Corp. announced that the company has now completed manufacturing of new secondary packaging for the majority of its Urban Juve products, making its products compliant for exports and retail sales in Europe, the United States and all provinces in Canada. This update also aligns with the launch of streamlined messaging on the Urban Juve website, as well as a new, formal customer feedback program. IPSY.com shows over 34,000 Urban Juve consumer reviews with an overall consumer rating of 4.5 stars out of 5.

The global beauty and personal care products market is expected to grow from USD 493 billion in 2018 to USD 757 billion by 2026, at a CAGR of 5.8% between 2019 and 2026, according to FIor Markets.

“We are excited to launch this new evolution of our packaging, which will make it possible for us to distribute to our customers across Canada, the U.S. and Europe, all regions where we have seen growing interest,” said Karla Cheon, VP Marketing for The Yield Growth Corp.

In line with this, Yield Growth has also updated its Urban Juve website, streamlining and simplifying the product messaging based on feedback to better resonate with customers. “Listening to our customers is extremely important to our team. We want to ensure that they love not only our products, but love the entire Urban Juve experience,” added Ms. Cheon. “This is why we have launched a new, customer feedback program, which will enable us to gather feedback throughout the product development process.”

Yield Growth’s customer feedback program will allow a select number of customers to try out samples of products before they are finalized or produced en masse and provide feedback on their experience. The program will also fuel sales on urbanjuve.com by providing customer reviews. Research suggests that 84% of shoppers trust online peer reviews as much as a recommendation from a friend, and while the multiples vary, it is agreed that online reviews increase online sales conversions by between 150-270%.

Urban Juve is now available in retailers in Greece, Canada and the U.S. The new packaging complies with French language requirements for retail sales in Quebec, Canada and all of Canada. Retailers in certain countries in Europe will need to provide language inserts or labels to be compliant with local regulations.

Other related developments from around the markets include:

Canopy Growth Corporation (TO:WEED)(NYSE:CGC) announced that the Company plans to close its facilities in Aldergrove and Delta, British Columbia, resulting in the elimination of approximately 500 positions. In addition, the Company no longer plans to bring a third greenhouse online in Niagara-on-the-Lake, Ontario. These actions are part of the Company’s effort to align supply and demand while improving production efficiencies over time. The greenhouses in B.C. account for approximately 3 million square feet of licensed production space and were put into commission, beginning in February 2018, after a period of phased retrofitting to help Canopy Growth scale up to supply the new Canadian adult-use market. Nearly 17 months after the creation of the legal adult-use market, the Canadian recreational market has developed slower than anticipated, creating working capital and profitability challenges across the industry. Additionally, federal regulations permitting outdoor cultivation were introduced after the Company made significant investments in greenhouse production. The Company now operates an outdoor production site to allow for more cost-effective cultivation which will play an important role in meeting demand on certain products that rely on cannabis extracts. Following an organizational strategic review of production capacity and forecasted demand, the Company announced today that these facilities in Aldergrove and Delta, British Columbia are no longer essential to its cultivation footprint.

Green Growth Brands Inc. (CSE:GGB)(OTC:GGBXF) reported its results for the period ended December 28, 2019. Revenues for the period totaled $21.1M. “The results this quarter are a reflection of our ability to create products and experiences that consumers want,” said Peter Horvath, CEO of Green Growth Brands. “We are pleased with the consumer demand signals we saw in the CBD segment during the quarter, and we remain confident in its future potential. However, overhead costs, near-term obligations and constraints on liquidity have posed significant challenges that have hindered us from growing the CBD business in the timeframes we anticipated to its full-potential. “The initiatives we announced today to sell the CBD segment, restructure debt and raise equity financing improves the financial infrastructure we need to scale our MSO segment. We believe focusing our expertise on the MSO segment will yield the highest long-term value for our shareholders and customers.”

OrganiGram Holdings Inc. (TSXV:OGI)(NASDAQ:OGI) announced that Paolo De Luca, the Company’s current Chief Financial Officer has been appointed Chief Strategy Officer and Derrick West, currently on the Company’s Board of Directors, is joining the Company as its CFO. “In this highly dynamic and growing industry, we are strengthening the skill and scope of our leadership team," said Greg Engel, Chief Executive Officer. “I am thrilled to have Paolo take on the role of Chief Strategy Officer. He has been intimately involved in our strategy development since he joined Organigram and has an excellent track record of rapidly and profitably scaling the Company through substantial growth. This dedicated role will allow him to resolutely focus on the ongoing evolution and execution of strategy critical to our continued success. At the same time, our leadership team is benefiting from the appointment of Derrick West, an experienced finance and accounting professional with strong knowledge of Organigram and the industry after serving on the Board of Directors, including as Chair of the Audit Committee.”

Aphria Inc. (NYSE:APHA)(TO:APHA)announced that it closed its previously announced strategic investment from an institutional investor for aggregate gross proceeds to the Company of C$100,000,001. Pursuant to the Offering, the Significant Investor has agreed to purchase 14,044,944 units of the Company at a price of C$7.12 per unit. Each unit is comprised of one common share of Aphria and one-half of one common share purchase warrant of Aphria. Each warrant will entitle the Significant Investor to acquire one common share at a price of $9.26 for a period of 24 months from the closing date of the Offering. As previously disclosed, the Company intends to use the net proceeds from the Offering to finance international expansion, working capital and general corporate purposes. The units and the securities comprising the units are being offered pursuant to a shelf registration statement (including a prospectus) previously filed with and declared effective by the U.S. Securities and Exchange Commission on November 26, 2019 and, in Canada, will be offered and sold in Ontario only by way of a prospectus supplement.

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