Mushrooms May Do Magic for Your Immune System – and Your Portfolio

Mushrooms could do magic for your health. In fact, according to researchers form Griffith University, mushrooms have the “ability to activate cell immunity in humans, according to The New Daily. “They do this through their possession of beta-glucans, which humans don’t have.

So, when human cells come into contact with this foreign body, the immune system starts to fire up and respond.” 

Mushrooms such as Reishi can help with sleep, anxiety, and depression, according to Teelixir. Lion’s mane can help with memory, according to Healthline. Chaga can help with inflammation for example, according to Best Products. Turkey tail can help support the immune system, and assist with some cancer prevention, says Healthline. Such discoveries could do the trick for investors, too. All as the global market for functional mushrooms was $5.8 billion in 2018, according to market research firm, Mordor Intelligence. Between 2019 and 2024, it’s expected to grow 6.4% a year, according to a CNBC report. That’s creating opportunity for companies such as Better Plant Sciences Inc. (CSE:PLNT)(OTC:BOSQF), United Natural Foods Inc. (NASDAQ:UNFI), Starbucks Corporation (NASDAQ:SBUX), New Wave Holdings Corp. (OTC:TRMND)(CSE:SPOR), and Amazon.com Inc. (NASDAQ:AMZN).

Better Plant Sciences Inc. (CSE:PLNT)(OTC:BOSQF) BREAKING NEWS:  Better Plant Sciences Inc. announces that subsidiary Neonmind Biosciences has completed final product development for four unique Ayurveda-inspired and botanical-enhanced mushroom coffee blends which are now moving into the mixing stage with a co-packer.

The coffees are fair trade and organic, with Ayurvedic organic botanicals and organic mushroom extracts. Each is formulated with adaptogenic, immune-boosting medicinal mushrooms that are antioxidant and nutrient-rich. The formulas contain special blends of reishi, cordyceps, lion's mane and turkey tail mushrooms, all of which are widely regarded for their health benefits.

“Four unique blends will be available: two instant mushroom coffee blends and two roasted coffee blends. Functional mushrooms are booming in popularity as a supplement to boost immunity and brain function,” said Penny White, CEO of Better Plant Sciences.

According to Data Bridge Market Research, the global medicinal mushroom market is expected to reach US$78.7 billion by 2025, from US$38.1 billion in 2017 growing at a CAGR of 9.5% during the forecast period of 2018 to 2025.

“We worked directly with Ayurveda botanical companies in India that are fair trade to source the highest quality ingredients,” said Bhavna Solecki, Director of Research and Product Development at Better Plant Sciences. “Fair trade is important to us because we want to support producers in developing countries and contribute to building sustainable communities.”

The coffees will contain Ayurvedic botanical ingredients such as holy basil, which naturally decreases anxiety; moringa, which acts as an antiviral and antidepressant; gotu kola, which reduces anxiety and stress while improving circulation, and amla; a potent fighter against bacteria and viruses.

All four blends have been sent to a third-party lab for nutritional facts testing as per Health Canada regulations for functional foods. This will test for things such as: moisture, nutrition labeling, fat and fat composition, protein, carbohydrate, cholesterol, sugar, dietary fiber, iron, calcium, sodium, potassium, ash content, and energy.

NeonMind has completed the box and packaging design for the coffees, and has sourced environmentally friendly packaging for the products. NeonMind has commenced development of a website with full e-commerce capabilities, which it intends to launch in tandem with its expected initial product launch in October 2020. The website will be powered by Shopify, which will allow for an optimized user experience across all devices and encourage sales conversions.

Other related developments from around the markets include:

United Natural Foods Inc. (NASDAQ:UNFI), North America's premier and largest food wholesaler delivering the widest variety of products to a diverse and expansive customer base, today issued the following statement regarding the long-term labor agreement that it has reached with Teamsters Local 414 in Fort Wayne, Indiana. Jill Sutton, UNFI’s Chief Legal Officer, General Counsel and Corporate Secretary, commented: “We’re very pleased that Teamsters Local 414 has ratified a new long-term labor agreement for our distribution center in Fort Wayne, Indiana. UNFI’s four-year contract with Local 414 maintains competitive benefit and wage terms in line with other facilities in the Midwest. The contract also includes language updates that afford UNFI the flexibility it needs to operate and succeed as a competitive distribution business in today’s landscape. We believe this resolution is a positive development for UNFI, our valued associates in Fort Wayne and our customers.

Starbucks Corporation (NASDAQ:SBUX) reported financial results for its 13-week fiscal third quarter ended June 28, 2020. GAAP results in fiscal 2020 and fiscal 2019 include items that are excluded from non-GAAP results. Please refer to the reconciliation of GAAP measures to non-GAAP measures at the end of this release for more information. “Since the beginning of the COVID-19 outbreak in January, we have taken a principled approach to navigate the crisis, true to our mission and values. Every step of the way, we have thoughtfully addressed the needs of Starbucks stakeholders and are particularly proud of the industry-leading investments we have made to support our partners while creating a safe, familiar and convenient experience for our customers. Starbucks partners have risen to the occasion, and our near-term focus is to recover sales safely and responsibly by offering our customers the comfort and care that differentiate the Starbucks Experience,” said Kevin Johnson, president and CEO.

New Wave Holdings Corp. (OTC:TRMND)(CSE:SPOR) announce that it will support the Delos Psyche Research Group in its study designed to determine the impact of ingesting small amounts of hallucinogenic or psychedelic substances such as lysergic acid diethylamide for medicinal or therapeutic purposes. "We are pleased to support Delos Psyche and look forward to working with their team as they begin this new study," said Trumbull Fisher, President of New Wave. "This is an important step toward bringing psychedelic therapies to the people that may greatly benefit from these potential treatments."  The purpose of this observational study is to determine some of the effects of microdosing LSD on patients suffering from depression, anxiety, stress, and a variety of other clinical constructs, as well as its impact on positive psychological constructs. This study will use a naturalistic setting and a 3-day dosing cycle across a 30-day time period.

Amazon.com Inc. (NASDAQ:AMZN) announced 11 new sites across the Phoenix metro area expected to be open by the end of 2020 to support customer fulfillment and delivery operations. The new sites are expected to create more than 3,000 new full- and part-time jobs with a minimum $15 per hour wage and comprehensive benefits starting on day one. The news follows Amazon’s recent announcement of the company’s Phoenix Tech Hub expansion at 100 Mill, which will bring more than 500 new jobs to the community. “This is big news, not only for the Phoenix area, but for the entire state of Arizona,” said Governor Doug Ducey. “Amazon employs thousands of people in our state, and the company’s decision to expand their operations here will create thousands more job opportunities for our citizens. We are grateful for Amazon’s continued investment in Arizona.”

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc. has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of Better Plant Sciences Inc.
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