Demand for Hand Sanitizer Creating a Potential $3.65 Billion Investment Opportunity

With the pandemic still wreaking havoc, demand for cleaning products, most notably hand sanitizer, has been explosive. So much so, that Future Market Insights estimates the global hand sanitizer market could be worth $2.8 billion by 2030. Research and Markets estimates that the market could even be worth up to $3.65 billion in the next six years. While estimates may vary, one thing is for certain, demand for hand sanitizer shows no signs of abating with the pandemic. In fact, with demand outweighing supply, shortages could get far worse.

“As restaurants, stores, and schools open back up, they’re wiping things down 10 times a shift, and demand could be even greater than before,” said Bryan Ashenbaum, a management professor at Miami University of Ohio, who used to work at Procter & Gamble, as quoted by Bloomberg Law. Worse, “demand for hand sanitizer and disinfectants is at biblical proportions right now,” said Owen Caine, executive vice president of government relations and public policy at the Household and Commercial Products Association, as quoted by Bloomberg Law. “The supply chain is running at maximum.” That being the case, the story is creating big opportunity for companies such as Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Neptune Wellness Solutions Inc. (NASDAQ:NEPT), Colgate-Palmolive Company (NYSE:CL), Kimberly Clark Corp. (NYSE:KMB), and Clorox Co. (NYSE:CLX).

Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF) BREAKING NEWSBetter Plant Sciences Inc. is pleased to announce that subsidiary Urban Juve has completed manufacturing of its hand sanitizer gel and is launching the product in both Canada and the U.S. The hand sanitizer gel is listed with the FDA (NDC 75385-0010-1) and has received Natural health Product Number 80098154 from Health Canada. Urban Juve’s Ultra Hydrating Hand Sanitizer Spray received Health Canada approval on March 27, 2020 (NPN 80097926) and is for sale on and Canadian retail stores including select Pharmasave stores. The newly listed hand sanitizer gel is now for sale on in both Canada and the US, with free shipping on orders of $50 or more.

“The gel is formulated with 65% ethyl alcohol which helps kill germs, while aloe vera and eucalyptus essential oils protect the skin.” says Amber Allen, VP of Sales for Better Plant. “We believe there is an opportunity in the marketplace for high quality hand sanitizers at a reasonable price, with essential oils that provide health benefits. It is exciting that we are now FDA listed and can start shipping this fantastic product to the USA.”

According to, the market for hand sanitizer across the globe is expected to rise over 600% during 2020, fueled by preventative recommendations by the World Health Organization and driven by the ability of alcohol-based sanitizers to prevent infections and kill bacteria, fungi, and viruses.

One of the most common complaints with hand sanitizers are that the alcohol can cause the skin to dry out and sometimes even crack. “In order to create a truly moisturizing, nourishing and luxurious product, we have blended aloe vera extract for skin hydration, witch hazel for its anti-inflammatory and antiviral properties, and essential oils to protect the skin,” says Bhavna Solecki Director of Research and Product Development. “One of the unique selling points of our hand sanitizer is that it is formulated specifically to hydrate the skin and protect it from harmful germs.”

The hand sanitizer market is expected to grow at a CAGR of over 17 per cent between 2019 and 2025 according to a report from Aritzon, with sales expected to reach USD $11-billion in 2020, a 600-per-cent increase over last year.

Other related developments from around the markets include:

Neptune Wellness Solutions Inc. (NASDAQ:NEPT) a diversified and fully integrated health and wellness company focused on plant-based, sustainable and purpose-driven lifestyle brands, announced its financial and operating results for the three-month period ended June 30, 2020. Michael Cammarata, Chief Executive Officer of Neptune, stated: “Our transformation to a diversified and fully integrated health and wellness company has yielded significant results. We have built the team, the partnerships and developed a pipeline of innovation across the health and wellness landscape to drive further growth over the coming quarters and years. Our pace of new product and category development has accelerated, and we are fully leveraging our assets to drive profit accretive growth with limited incremental capital investment. Each of our new product launches are designed to drive higher margins and higher returns on investment to maximize returns and support incremental growth opportunities. We are seeing improved gross margins while accelerating growth, and as volumes continue to build, we expect further enhancements to our profit profile. During the first quarter, both our Health and Wellness Innovations and Cannabis activities delivered significant growth, driven by strong partnerships and our ability to quickly execute on emerging opportunities. We are anticipating strong growth in the second quarter and expect the accelerated growth to continue.”

Colgate-Palmolive Company (NYSE:CL) reported results for second quarter 2020. Noel Wallace, Chairman, President and Chief Executive Officer, commented, “Our momentum continued in the second quarter, despite the many challenges brought on by the global COVID-19 pandemic, including government actions to stem the spread of the virus. Our strategy has accelerated our growth over the past two years, and we continue to execute that strategy with agility to position us to win both during the pandemic and during the recovery. The ability of our teams on the ground to quickly adapt to new ways of working in the face of these challenges has been extraordinary. “While net sales growth was significantly impacted by foreign exchange, the 5.5% organic sales growth reflected a good balance of positive volume and higher pricing on a worldwide basis and was led by strong growth in North America and Hill’s. We continue to see elevated demand across our geographies in certain categories such as liquid hand soap, dish liquid, bar soap and cleaners. In other categories, we are starting to see the impact of consumers working down their pantry inventories, particularly in Europe. The gross margin expansion in the quarter allowed us to invest behind our brands. Over the second half of the year, we will continue to fund strong consumer programs to drive our business.”

Kimberly Clark Corp. (NYSE:KMB) announced that it has entered into a definitive agreement to acquire Softex Indonesia, a leader in the fast-growing Indonesian personal care market, in an all-cash transaction for approximately $1.2 billion from a group of shareholders including CVC Capital Partners Asia Pacific IV. "This acquisition represents a compelling strategic fit and demonstrates our commitment to accelerate growth in developing and emerging markets," said Mike Hsu, Chairman and CEO, Kimberly-Clark. "Moreover, adding Softex Indonesia and its brands to Kimberly-Clark will enhance our company's underlying growth prospects and help us create even more long-term shareholder value." Indonesia is a large, growing market with attractive future prospects, and the acquisition immediately improves Kimberly-Clark's currently limited position in the country to one with strong market share in key personal care categories across Southeast Asia's largest economy.

Clorox Co. (NYSE:CLX) announced all Clorox and Clorox Scentiva branded Disinfecting Wipes and Disinfecting Wet Mopping Cloths received approval from the U.S. Environmental Protection Agency (EPA) for kill claims against SARS-Cov-2, the novel coronavirus that causes COVID-19, on hard non-porous surfaces. Clorox Scentiva branded Disinfecting Wet Mopping Cloths are the first floor mopping clothes in the category to kill SARS-Cov-2. The new claims come after third-party laboratory testing proved the disinfectants’ efficacy against the virus with a 30 second contact time on hard non-porous surfaces. “Clorox is a health and wellness company and we know how important it is for people to have the peace of mind the disinfectants they are using are effective against the virus that causes COVID-19,” said Chris Hyder, Vice President and General Manager, The Clorox Company. “We began testing our most popular and widely distributed products on the SARS-CoV-2 virus and we will continue testing other products on the virus, so we can offer consumers a wide range of products that are proven effective in fighting the spread of COVID-19. In the meantime, it’s important people know they can continue to confidently use any disinfectants that meet the criteria for use in fighting the spread of COVID-19 under the EPA Emerging Viral Pathogen Policy.”

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc. has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of Better Plant Sciences Inc.
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