Health Conscious Consumers Driving Big Growth in Cold-Pressed Juice Market

Growing demand from far more health-conscious consumers is driving big demand for cold-pressed juices. So much so, that the market could grow by $275.5 million between 2019 and 2023, according to analysts at Technavio. In addition, “Cold-pressed juice is extremely popular, as it contains nutrients known to boost immunity and general health, but it’s not something that a lot of consumers feel comfortable making at home due to the cleanup, time, and expertise required to get the right taste,’ said Penny White, CEO of Better Plant Sciences. With growing popularity of cold-pressed juices, some of the top companies to keep an eye on include Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Inc. (NASDAQ:AMZN), Coca-Cola Co. (NYSE:KO), Hain Celestial Group Inc. (NASDAQ:HAIN), and PepsiCo Inc. (NASDAQ:PEP).

Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF) BREAKING NEWSBetter Plant Sciences Inc. is pleased to announce that JUSU Bar juices are now available for online order in Victoria through for home delivery. JUSU Bar currently has one retail juice bar location open in Victoria, British Columbia, and is now delivering cold-pressed JUSU juices directly to customers through its eCommerce store. Better Plant has plans to continue expansion of the juice delivery program across Canada and the U.S. over the next year.

“JUSU was launched in Victoria, with this store, in November of 2014, and since then, the company has grown a loyal local community while expanding the brand beyond British Columbia,” said Penny White, CEO of Better Plant Sciences. “Today’s busy lifestyles have resulted in lower consumption of fruits and vegetables causing many health issues. Juicing has become very well known in today's modern world to increase nutritional uptake, boost the immune system, take a break from solid foods, improve digestion, clear up skin issues and encourage better eating habits. Our gut is the foundation of our health which makes 70% of our immune system.”

JUSU juices are available for purchase in brick-and-mortar locations including JUSU Bar at Cadboro Bay, Whole Foods, Red Barn Markets, Root Cellar and Lifestyles Markets. In both Calgary and Victoria, JUSU juices can be ordered online for home delivery.

“Organic cold-pressed juice is the perfect fuel to help everyone look after their immune systems, and it has never been more important to do so,” said JUSU Founder, Bruce Mullen. “We have no-contact delivery and pickup available to keep our customers safe.”

The following six cold-pressed JUSU juices are available as singles or as part of 1, 3 and 5-day cleanses: Green Machine, Hawkeye, Emerald City, Blue Lagoon, Dirty Lemonade, and Classic.

A report by Technavio projected that the global cold-pressed juice market is poised to grow by USD $275.5 million during 2019-2023, progressing at a CAGR of almost 8% during the forecast period.

On August 19, 2020, Better Plant announced that it had entered into an agreement to acquire JUSU branded plant-based assets from JUSU Bar Inc., JUSU Life Inc. and JUSU Cbd Inc. The acquisition is expected to close within the next 30 days.

Other related developments from around the markets include: Inc. (NASDAQ:AMZN) announced the first recipients of investments from The Climate Pledge Fund: CarbonCure Technologies, Pachama, Redwood Materials, Rivian, and Turntide Technologies. The Climate Pledge Fund is a dedicated $2 billion venture investment program backing sustainable technologies and services that will help Amazon and other companies to meet The Climate Pledge—a commitment to be net-zero carbon by 2040. “The Climate Pledge Fund invests in visionary companies whose products and services can empower a low carbon economy,” said Jeff Bezos, Amazon founder and CEO. “Today, I am excited to announce that we are investing in a group of companies that are channeling their entrepreneurial energy into helping Amazon and other companies reach net zero by 2040 and keep the planet safer for future generations.”

Coca-Cola Co. (NYSE:KO) announced appointments for a number of senior roles leading the company’s new operating units and beverage category teams. The selections are part of the company’s broader reorganization, as first announced Aug. 28. The company’s nine new operating units and five global category teams will be supported by the newly created Platform Services organization. The company’s nine operating units will replace current groups and business units, effective Jan. 1, 2021, subject to consultation where required under local laws. These changes will help eliminate duplication of resources and enhance the company’s ability to scale new products more quickly. 

Hain Celestial Group Inc. (NASDAQ:HAIN), a leading organic and natural products company with operations in North America providing consumers with A Healthier Way of Life™, announced its partnership with Folds of Honor, a 501C-3 national nonprofit dedicated to providing educational scholarships to the families of fallen and disabled American service members. In celebration of the upcoming patriotic holiday, Hain Celestial is pledging their ongoing partnership with the noble charity by donating a portion of the proceeds from select Hain Celestial products (Live Clean, Sensible Portions, TERRA, and Garden of Eatin') to support this great American cause.

PepsiCo Inc. (NASDAQ:PEP) announced a new target to source 100% renewable electricity across all of its company owned and controlled operations globally by 2030 and across its entire franchise and third-party operations by 2040. With PepsiCo's scale, the transition has the potential to reduce approximately 2.5 million metric tons of greenhouse gas (GHG) emissions by 2040, the equivalent of taking more than half a million cars off the road for a full year. This announcement builds upon the company's global efforts to increase its use of renewable energy sources and its transition to renewable electricity in the U.S., its largest market, announced earlier this year. "With the devastating effects of climate change being felt around the world, and the global food system under significant strain, accelerated action is needed," said Jim Andrew, Chief Sustainability Officer, PepsiCo. "We know the responsibility that comes with our size and scale, so transitioning PepsiCo's global business operations to 100% renewable electricity is the right step forward to deliver meaningful impact as we continue to advance our sustainability agenda."

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc. has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of Better Plant Sciences Inc.
Please click here for full disclaimer.

Contact Information:
[email protected]