The vegan boom is revolutionizing the health and wellness market. So much so that the global vegan cosmetics market could be worth up to $20.8 billion over the next five years, according to Grand View Research. “Rapidly changing cosmetic trends are affecting the global marketplace as most of the consumers find cruelty towards animals unethical and are spreading awareness against this act. Moreover, embracing natural substitutes such as plant-based personal care products is working in favor of the market.” In addition, “Major cosmetics manufacturing companies across the globe are realizing the importance of making products that use ingredients which are mineral-based or plant-based, rather than manufacturing products that are infused with animal extracted ingredients. Vegan cosmetics are gaining popularity due to their superior properties,” as noted by Research and Markets. That being the case, the story is creating big opportunity for companies such as Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), E.L.F. Beauty Inc. (NYSE:ELF), Amazon.com Inc. (NASDAQ:AMZN), Ulta Beauty Inc. (NASDAQ:ULTA), and United Natural Foods Inc. (NASDAQ:UNFI).
Better Plant Sciences Inc. (CSE:PLNT) (OTC:VEGGF) BREAKING NEWS: Better Plant Sciences Inc. is pleased to announce the launch of the new Jusu eCommerce site at getjusu.com and the Jusu product rebrand following the Company’s recent acquisition of Jusu, which produces a line of plant-based products for consumption, body and personal care.
“I am very excited about the launch of the new getjusu.com website,” says Gabriel Villablanca, Director of eCommerce for Better Plant. “It makes it easy for customers by giving them a one-stop-shop to tap into the vast catalogue of plant-based wellness products that Jusu Wellness has to offer.”
The new website has launched with an initial inventory of 44 newly branded plant-based products and the Company plans to roll out another 55 products from the Jusu catalogue over the next six months. The site offers a mobile first experience that is designed to increase conversions and improve the customer experience. This is complemented by improved navigation and a customer-centric approach that creates a seamless shopping experience across Jusu’s entire catalogue. It is also equipped with enhanced video features to make for a visually engaging experience.
"We plan to continue to iterate the online experience of the website so that we can create what feels like a partnership between our products, and our amazing customers," added Villablanca.
The Company will also soon be launching incentives programs, including a rewards program that earns customers points and access to exclusive content. Additional bundles of the most popular products and scents will become available to give customers a chance to try an assortment of similar products together.
Other related developments from around the markets include:
E.L.F. Beauty Inc. (NYSE:ELF) is celebrating a significant milestone on its sustainability journey, eliminating an estimated 650,000 pounds of packaging material within its namesake e.l.f. Cosmetics brand, in addition to receiving three design patents as a result of the Company’s ‘Project Unicorn’ initiative. Project Unicorn was designed to elevate e.l.f.’s product assortment, presentation, and navigation on-shelf, and resulted in a significant streamlining in its packaging footprint. Since its launch in February 2019, with end-to-end support across the company, e.l.f. Beauty has eliminated an estimated 650,000 pounds of packaging waste to date by removing secondary cartons, vacuum formed trays and paper insert cards, slimming down secondary packaging, and designing a patented approach to tamper-proof product. In total, packaging for over 200 SKUs has been reduced through Project Unicorn across multiple categories.
Amazon.com Inc. (NASDAQ:AMZN) Black Friday Deals Week is almost here! Starting this Friday, November 20, through November 27 (Black Friday), customers can score tens of thousands of amazing Black Friday deals and low prices on top gifts at amazon.com/blackfriday or on the Amazon App. Plus, new Black Friday deals will be dropping daily all week—don’t miss out, many of these deals only last 24 hours. From new gadgets and electronics, to kid-favorite toys, must-have home and kitchen items, seasonal fashion finds and beauty favorites, customers will find a wide selection of deals to secure before they sell out. Customers can also shop on smile.amazon.com/blackfriday to find the same amazing deals and Amazon shopping experience, with the added bonus that AmazonSmile will donate a portion of the purchase price of eligible products to a charity of their choice. Amazon continues to support small business selling partners this holiday season; in addition to shopping top deals from small businesses, customers can easily support small businesses through recently launched collections at amazon.com/supportsmall.
Ulta Beauty Inc. (NASDAQ:ULTA) he nation’s leading beauty retailer, launched Conscious Beauty at Ulta Beauty in all stores and on Ulta.com this week. The first-of-its-kind, holistic initiative focuses on delivering transparency to inspire more informed, conscious product choices for guests, their loved ones and the environment. Ulta Beauty’s proprietary research shows an overwhelming 75% of consumers wish it were easier to know which products are truly clean while 63% of clean buyers state “safer for the planet” options are somewhat or very important1. Conscious Beauty at Ulta Beauty directly addresses these needs with established criteria to certify brands across five pillars, making it the most comprehensive program of its kind in the beauty industry. “The introduction of Conscious Beauty at Ulta Beauty reflects the incredible value we place on listening to our guests. We consistently work to answer their evolving desires and with this holistic effort, we’re aligning beauty choices with their personal values,” said Dave Kimbell, president of Ulta Beauty. “The nationwide launch of this platform delivers a unique and holistic way to empower guests on their respective wellbeing and consciousness journeys.”
United Natural Foods Inc. (NASDAQ:UNFI), North America's premier food wholesaler delivering the widest variety of products to a diverse and expansive customer base, announced that it has reached new long-term labor agreements with drivers at its Hudson Valley distribution center in Montgomery, New York and front-line workers in California at its distribution centers in Commerce, Stockton and Santa Fe Springs. UNFI associates in the Hudson Valley are represented by Teamsters Local 445 and those in Southern California are represented by Teamsters Locals 495, 630, 848 and 439. The new contracts include compromises and language updates that provide UNFI important operating flexibility to better serve its customers while providing its valued associates highly competitive wages, strong benefits and industry-leading safety and risk management support amidst the COVID-19 pandemic.
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