The plant-based food trend is only growing stronger. In recent weeks, Jimmy Dean added plant-based patties, including the Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich. All as more Americans choose “breakfast time to incorporate plant-based options versus other meals,” noted a recent Jimmy Dean press release. Even Dunkin just added another plant-based patty to its menu, teaming up with MorningStar Farms to launch the Southwest Veggie Power Breakfast Sandwich. All following the success of the Beyond Sausage Sandwich launch. According to Jill Nelson, Vice President, Marketing & Culinary at Dunkin’, “Dunkin’ is proud to expand our plant-based offerings with the introduction of the new Southwest Veggie Power Breakfast Sandwich to meet the needs of our guests and provide the flexitarian and vegetarian options they crave to keep running any time of day.”
In addition, nearly 23% of American consumers have consumed plant-based meats, according to a new report from Packaged Fact, as highlighted by Veg News. In addition, according to another survey released by OnePoll, “nearly half of Americans (47 percent) began eating more plant-based foods during the pandemic with 43 percent eating less meat, 25 percent either reducing or cutting out dairy from their diets, and 23 percent reducing or eliminating eggs.” With far more people jumping on the plant-based bandwagon, some of the top companies to keep an eye on include Plant & Co. Brands Ltd. (CSE: VEGN)(OTC: EURPF), Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF), Modern Meat Inc. (CSE:MEAT)(OTC:SUVRF), Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF), and PlantX Life Inc. (CSE:VEGA)(OTC:PLTXF).
Plant & Co. Ltd. (CSE: VEGN)(OTC: EURPF) BREAKING NEWS: Plant & Co. Ltd., a vertically integrated enterprise focused on the health and wellness sector, is pleased to report on the operations for its M&A target Holy Crap Brands Inc., further to the recent announcements (November 26, 2020 and January 7, 2021) regarding the definitive amalgamation agreement, whereby a wholly-owned subsidiary of the Company (Subco) will amalgamate with Holy Crap, to form a new division focused on creating innovative brands and products inspired to improve lives through high-quality plant-based ingredients focused on gut-health wellness.
Since acquiring the line of healthy breakfast cereals in 2019, Holy Crap hired Ms. Donna Reddy as President with the mandate to lead the next phase of the company’s growth. Ms. Reddy, a strategic and results-driven leader in the marketing and branding industry, has revitalize the Holy Crap breakfast cereal brand, expanded the distribution channels and driven growth through the launch of new packaging with a new marketing strategy to reach a broader audience and drive more sales. Total number of cereal bags sold in 2020 versus 2019 since Ms. Reddy’s appointment has increased over 129%.
As reported earlier total online sales of Holy Crap’s amazing breakfast cereals are up almost 60% for the second and third quarter 2020 compared to the same time period year prior. In the second half of 2020 Holy Crap experienced a 95% increase in first time buyers online. Customer reviews talk about how great the cereal tastes and how it helps contribute to a happy gut and happy mind, making it very attractive to those health minded individuals seeking plant-based, organic, nutrient-packed healthy foods.
“As we move to the final stage of the amalgamation with Holy Crap we wanted to congratulate Donna and her team at Holy Crap for their success throughout 2020,” said Shawn Moniz, CEO of Plant & Co. “Even COVID-19 couldn’t slow the business down with sales increasing year-over-over. With the new packaging and marketing strategy we expect to continue the growth trajectory of the breakfast cereal.”
Holy Crap breakfast cereal is a high-quality product that tastes greats, helps maintain a healthy gut, and makes consumers feel good inside and out. Emerging research has connected a healthy gut with a healthy mind, and Holy Crap customers’ reviews continue to confirm that its breakfast cereals contribute to a healthful digestive tract. With many people experiencing digestive sensitivities, Holy Crap has developed the right formulation to get people moving.
Today, Holy Crap offers four distinct SKUs all of which contain certified organic, non-gmo, kosher and gluten free ingredients, such as hemp seed, buckwheat, chia seeds, and gluten-free oats. The tasty, nutrient-packed breakfast cereals have high levels of essential amino and fatty acids, a kick of fiber, and are free from the top 9 allergens and free from any additives like added flavors, preservatives, chemicals, color, salt, or oils.
Holy Crap has built a successful distribution model with access to wholesale suppliers and close relationships with BUYBC and other BC enterprises. Today Holy Crap products are available for sale in many well-known Canadian retailers such as Save-On-Foods, London Drugs, Whole Foods (West), Georgia Main, Natures Fare, Choices Market, Nature’s Emporium, Organic Garage, Big Carrot, Ambrosia and more stores to come! The Company also has a loyal following in numerous west coast independent grocers and generates sales throughout North America online though its website ww.holycrap.com and www.amazon.ca.
Other related developments from around the markets include:
Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF) is pleased to announce that it has signed a non-binding letter of intent for the acquisition of all the shares of The Cultured Nut Inc., a popular plant-based cheese company located in Victoria, British Columbia, with current distribution in several online and grocery retailers including SPUD.ca and select Whole Foods stores. The Cultured Nut is a rapidly growing and highly successful artisan vegan cheese manufacturer on the West Coast of Canada with a well established line-up of innovative products consisting of block style cheeses, cream cheese and plant-based butter, which are tree nut based and both soy and gluten free. VERY has been selling The Cultured Nut's artisan vegan cheese products in its eCommerce and retail stores since September 2017 with overwhelmingly positive results and feedback.
Modern Meat Inc. (CSE:MEAT)(OTC:SUVRF), an award winning plant-based meat manufacturer, is pleased to announce the launching of its dairy alternative milk line featuring an Oat M*lk, Almond M*lk and Barista Edition Alternative M*lk. The ingredients used in the milks will be all natural, vegan, and GMO free. The Modern M*lks will be focused on creating a high-quality alternative to what is currently on the market, focusing on quality over cost. The Modern Almond M*lk will focus on using more nuts than what is currently on the market, with a focus on taste. The focus of its branding will be "Cut Out The Cow!", which will be featured on each container of alternative milk.
Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF), a provider of plant-based alternatives to dairy-based baby nutrition, announces its plant-based toddler nutrition product will be available for purchase at Sprouts Farmers Market in February 2021. Consumers seeking healthy plant-based alternatives for their toddlers, will soon be able to find ELSE's complete Toddler Nutrition product in over 360 Sprouts locations nationwide. The organic formula is primarily made of almonds, tapioca and buckwheat; three core ingredients that go through a clean, all-natural process that offers the protein, carbohydrates, and fat directly from the whole plants, along with phytonutrients, fiber, vitamins and minerals nature intended to provide optimal nourishment for children. Else is free of dairy, soy and corn-syrup, and is made with non-GMO ingredients.
PlantX Life Inc. (CSE:VEGA)(OTC:PLTXF) is pleased to announce that it has taken a significant step to enhance its investor profile by launching a new capital markets strategy focused on the United States. As a result, the Company has applied to list its common shares on the NASDAQ Capital Market. PlantX believes that a listing on NASDAQ will provide even further opportunities to broaden its institutional and retail investor base, and enhance the Company’s visibility while accelerating growth. PlantX hopes to further expose the Company’s brand to the US market and ultimately raise the Company’s overall profile to enhance shareholder value. In advance of an anticipated listing on NASDAQ, PlantX will file a Form 40-F Registration Statement with the United States Securities and Exchange Commission. The listing of the Company’s common shares on NASDAQ remains subject to the approval of NASDAQ and the satisfaction of all applicable listing and regulatory requirements, including meeting the necessary share price requirements and the SEC declaring the Form 40-F Registration Statement effective. The Company will continue to maintain the listing of its common shares on the Canadian Securities Exchange under the symbol “VEGA”.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Plant & Co. Ltd. by a third party. We own ZERO shares of Plant & Co. Ltd. Please click here for full disclaimer.
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