Demand for Probiotics Could Create a $64.02 Billion Opportunity by 2022

The probiotics market could become a $64.02 billion market by 2022. All thanks to growing consumer awareness of its benefits, rising demand for nutrient-rich feed for animals, and increasing demand for probiotic dietary supplements, according to Reportlinker. After all, probiotics are living microorganisms that, when ingested can provide a health benefit, as noted by Healthline. In fact, research shows a strong relationship between gut flora (or gut microbiota – the micro-organisms including bacteria, archaea, and fungi that live in the digestive track of humans and other animals) and our health.

In addition, according to DuPont Nutrition & Biosciences’ global marketing leader, Stephanie Udell, as quoted by Nutritional Outlook, “In the last five years, the industry has seen a 34 percent global increase of new probiotic supplements that help stabilize mood and combat stress, as consumers have begun to recognize the critical impact the gut has on the brain.” With the story gaining big momentum, some of the top companies to keep an eye on include HempFusion Wellness Inc. (TSX:CBD.U), Sprouts Farmers Market Inc. (NASDAQ:SFM), General Mills Inc. (NYSE:GIS), Nestle (OTC:NSRGY), and Danone (OTC:DANOY).

HempFusion Wellness Inc. (TSX:CBD.U) BREAKING NEWS: HempFusion Wellness Inc., a leading health and wellness CBD company utilizing the power of whole-food hemp nutrition, is pleased to announce that its wholly-owned subsidiary, Probulin Probiotics, LLC, has launched its Total Care Immune probiotic product nationally with a number of major retailers including Sprouts Farmers Markets, Abby’s and Fresh Thyme Markets. Probulin’s Total Care Immune is expected to arrive on shelves nationwide in early February 2021, with online sales available now at

"Consumers are turning increasingly more to probiotics to support their body's digestive health and immune function," commented Jason Mitchell, N.D., HempFusion’s Chief Executive Officer. "By combining two top dietary supplement ingredients, probiotics and elderberry, Probulin is creating the next generation of innovative probiotic products and, as evidenced by our immediate national rollout, retailers continue to display strong demand for these products,” continued Mitchell.

Probulin’s Total Care Immune probiotic combines the daily digestive and immune support of pre-, pro- and post-biotics with the immune-boosting power of elderberry. The product includes the following unique features:

- 100 mg of Eldermune™ (equivalent to 4,225 mg of whole elderberry);

- Scientifically formulated with 10 probiotic strains such as lactobacillus acidophilus, lactobacillus reuteri, lactobacillus rhamnosus and bifidobacteria lactis;

- 20 Billion cfu†, including 8 Billion cfu† from fermented fruits and vegetables;

- Probiotic + Prebiotics +Postbiotics for TOTAL microbiome support**;

- Proprietary MAKTrek® 3-D Probiotic Delivery System to ensure better survival.

"A major differentiator for HempFusion is the way our probiotic products are shipped. We always ship cold and protected while the scientifically validated MAKTrekⓇ 3-D Probiotic Delivery System helps ensure better survival of our probiotics so that more can arrive alive in the gut. While most probiotics on the market today are not shipped cold and protected, ours are, resulting in a positive influence on the microbiome which is vital to overall gut health," continued Dr. Jason Mitchell.

Probulin is recognized as one of the fastest-growing probiotics brands in the American Natural Products Industry, according to SPINs syndicated data. All of Probulin's products represent the next generation of probiotics for digestive health and immune support based entirely on cultured food and scientifically studied strains. Probulin products include the latest advancements in fermented fruits and vegetables, a prebiotic, D-Mannose and the MAKTrek® 3-D Probiotic Delivery System, which helps ensure better survival of the probiotics. 70% of the human immune system resides in the stomach, making digestive and immune health intricately linked.

Other related developments from around the markets include:

According to research, commissioned by Sprouts Farmers Market Inc. (NASDAQ:SFM) and conducted by One Poll, nearly one in every two Americans consumes more plant-based meals than meat, with more than half (54%) of respondents ages 24 to 39 identifying as flexitarians. A survey of 2,000 Americans looked into the new year eating habits and aims people have when it comes to eating healthy. Results found 47% of Americans describe themselves as flexitarians, with the dietary lifestyle proving more popular in younger crowds. This shift towards more plant-based foods and meat alternatives isn’t just a trend, either. Forty-three percent of people believe being a flexitarian is a permanent lifestyle change, with more than half (58%) feeling like all their nutritional needs can be met with plant-based foods.

General Mills Inc. (NYSE:GIS) Board of Directors has declared a quarterly dividend at the prevailing rate of $0.51 per share, payable May 3, 2021, to shareholders of record as of April 9, 2021. The current quarterly dividend rate represents a 4 percent increase from the $0.49 per share rate paid a year ago. General Mills and its predecessor company have paid dividends without interruption for 122 years.

Nestle (OTC:NSRGY) announced in November 2020 that it s agreed to sell its Yinlu peanut milk and canned rice porridge businesses in China to Food Wise Co., Ltd. The deal covers all of Yinlu's operations, including its five factories in Fujian, Anhui, Hubei, Shandong and Sichuan. Yinlu brands had sales of CHF 700 million in 2019. Both parties have agreed not to disclose the financial terms of the transaction. Food Wise Co., Ltd., a company controlled by the family of Yinlu founder Chen Qingshui, is well-positioned to enable a smooth transition and ensure the long-term success of that business. The transaction allows Nestlé to focus on key categories in China: infant nutrition, confectionery, coffee, culinary, dairy and petcare, capitalizing on the company's strong brands, digital capabilities and innovation engine to drive growth.

Danone (OTC:DANOY) announced key steps to unlock future growth and margin expansion and increase value creation, including ‘Local First’ - a plan to shift to a locally-grounded organization. As part of its continuous assessment of the way the Board of Directors works together with the Executive Committee to ensure the delivery of sustainable value creation, Danone announces today several decisions related to Board’s composition and organization to reinforce the governance of the company.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. HempFusion Wellness Inc. has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of HempFusion Wellness Inc.

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