By now, you’re well aware of the plant-based boom. Major food companies, like McDonald’s (NYSE:MCD), Burger King, Tyson Foods Inc. (NYSE:TSN) have jumped on the bandwagon. Companies are even pushing aggressively into plant-based beauty products, like Ulta Beauty Inc. (NASDAQ:ULTA).
Plus, in addition to its announcement of an annual global sales target of $1.2 billion from plant-based meat and dairy over the next few years, Unilever (NYSE:UL) has announced plans to reshape its business around plants.
In fact, according to the Financial Times, it’ll focus on fast-growing markets, such as plant-based foods and skincare, hygiene, and beauty products. Even better, the plant-based beauty market could be worth up to $25.3 billion by 2029, according to Prophecy Market Insights.
In addition, the analysts added, “Growing consumer preference towards cruelty-free and plant-based products stimulated by ethical-led choices, involving personal care products. This, in turn, is possible to create countless opportunities for the manufacturers of vegan beauty products over the forecast period. Consumers are shifting their preference from chemical-based beauty products, owing to safety reasons, and are drawn towards ‘natural’ and ‘safe’ products. This, in turn, is likely to drive the adoption of vegan beauty products in the coming years.”
Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF) is also a Key Beneficiary
Better Plant Sciences Inc. just announced that on January 4, 2021 it added Nature’s Fare Markets to its list of trusted retailers. Nature’s Fare is a retail chain that operates in British Columbia, Canada, and is most popular amongst wellness conscious consumers for trusted, natural products.
Nature’s Fare is Canada’s first certified B Corporation. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. They are committed to responsible and sustainable products, making it an excellent fit for Urban Juve. Nature’s Fare has seven locations across BC.
“We are excited about bringing on Urban Juve products,” says Lisa Ramsay, Vitamin Manager at Nature’s Fare in White Rock, BC. “The natural plant-based hyaluronic acid in their Skin Awakening Serum is something our customers have been seeking out, and not something we have seen before.”
Ecotrend Ecologics is Urban Juve’s Canadian distributor and has proven itself to be an excellent fit with the brand. Ecotrend is also a certified B Corporation, in addition to being Climate Smart certified. Climate Smart is a government-approved program that requires a detailed assessment of all aspects of a company’s climate footprint. It is the only company in the Health and Wellness industry in Canada that has committed itself to this level of environmental stewardship. Ecotrend manages over 2500 natural health retailers and over 2500 professional accounts.
Urban Juve is currently available in select locations in over 50 retail stores across Canada, including Pharmasave , Nesters Market, online wellness giant Vitasave.ca, and La Moisson’s flagship store. La Moisson, a high integrity natural health store in Quebec City, now carries the entire line of Urban Juve products. This demonstrates La Moisson’s belief in the product’s quality and shelf appeal.
“Urban Juve packaging is fully compliant in Quebec, which makes us well-positioned to take on the French-Canadian natural health and beauty product market with the help of our Ecotrend reps in this region,” says Amber Allen, Head of Sales for Better Plant.
The Company is also committed to building a strong educational foundation and identifies as a wellness education brand. It accomplishes this through providing distributors and retailers with ongoing high-level product training and wellness education.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc.
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