For millions, the future may be plant based. In fact, that’s why companies are offering plant-based foods, and wellness products, including Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Ulta Beauty (NASDAQ:ULTA), Beyond Meat (NASDAQ:BYND), E.L.F. Beauty Inc. (NYSE:ELF), and Amazon.com Inc. (NASDAQ:AMZN).
“We know consumer interest in sustainability and vegan-friendly formulae is increasing,” says Jenni Middleton, director of beauty at the trend forecasting company WGSN, as quoted by Vogue. “People will shun animal-derived ingredients as they now understand the zoonotic origins of coronavirus, and want to turn to nature's apothecary to provide tried, tested and time-honored beauty and wellness solutions.”
Look at E.L.F. Beauty for example. It’s partnering with Chipotle to launch a vegan makeup collection. According to Plant Based News, “The eyeshadow palette is inspired by Chipotle’s vegan offerings. It features 12 different matte, shimmer, and metallic shades named: white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac, and lettuce.”
At Ulta, the company offers beauty products “created without animal products, by-products or derivatives. Specifically, that includes ingredients like honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol and gelatin,” as noted on its site.
Or, look at Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF)
Better Plant offers plant-based products for optimum health and wellness. It is a vertically integrated company with a team whose complementary experience enables acquisition, development, manufacturing, and direct-to-consumer distribution of its products. Its all-natural products vary from juice cleanses to home products to personal care products, all without chemicals or harmful ingredients. It has an extensive catalogue of over 400 proprietary plant-based product formulas.
Better Plant currently has over 70 plant-based products for sale through eCommerce and/or in retail stores under the brands Jusu, Urban Juve, and Wright & Well. Better Plant also offers operational and support services to companies in which it has an equity interest. Better Plant also owns approximately 27.7% of NeonMind Biosciences Inc. (CSE:NEON).
The company just announced the appointment of Perry Chua to Chief Creative Officer. Chua previously held the position of Creative Director since 2019, and will assume duties as Chief Creative Officer immediately. In this role, Chua will be responsible for leading the creative team as Better Plant continues to expand.
“Perry is a highly driven creative leader, with a proven ability to deliver innovative and lasting brand designs in a short period of time,” said Penny White, CEO of Better Plant. “We look forward to seeing Perry use his exceptional creative ability and outside-of-the-box thinking to lead his team in the development and evolution of Better Plant’s brands.”
Mr. Perry Chua is an internationally sought-after brand designer with over two decades of experience working with clients including Nokia, McDonald's Restaurants, Mountain Equipment Co-op, Four Seasons Private Residences, Urban Barn and NGRAIN. Mr. Chua has consistently pushed to create clean, compelling, unforgettable designs. Mr. Chua has earned several awards from international entities including The One Show, Applied Arts, Lotus Awards, HOW International Design Awards, ADCC and Communication Arts, among others.
In addition to being interviewed by Inc. Magazine for his brand expertise, Chua’s work has been featured on CBS News’ Design Innovation and can also be found in international journals from Canada, the U.S., Spain, China and the UK. Chua is also the co-author of Logo Savvy: Top Brand-design Firms Share their Naming and Identity Strategies, and author of The Best of Brochure Design 10.
“I’m honoured to be appointed to Chief Creative Officer of Better Plant Sciences and to be given the opportunity to lead our extraordinary creative team, which is made up of some of the most talented people in the business,” said Chua. “This exciting, nascent industry has the ability to change lives and I look forward to working with the team to push the limits and question norms to deliver truly memorable brand experiences.”
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Better Plant Sciences Inc.
has paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares of Better Plant Sciences Inc.
Please click here for full disclaimer.
Contact Information:
2818047972
[email protected]
