Now more than ever health and wellness have been top priority for millions. In fact, in an effort to address specific health concerns and performance needs, boost immune systems, increase day-to-day productivity, and even focus, millions of people are turning to superfoods and functional mushrooms, for example. That’s big news for companies, such as Rritual Superfoods Inc. (CSE:RSF)(OTC:RRSFF), Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF)(FSE:0YL), Burcon NutraScience Corp. (TSX:BU)(NASDAQ:BRCN), Tattooed Chef Inc. (NASDAQ:TTCF), and Beyond Meat Inc. (NASDAQ:BYND). There’s been so much demand, the functional foods market could be worth up to $275.77 billion, and expand by an estimated 7.9% a year, according to Global View Research.
Rritual Superfoods (CSE:RSF)(OTC:RRSFF) Advances Toward Full Rollout with CROSSMARK
Rritual Superfoods Inc. just announced the Company has conducted and completed multiple training sessions with CROSSMARK Account and Business Executives, a prerequisite designed to empower the CROSSMARK team in advance of their mobilization.
The sessions have been designed to educate the CROSSMARK team on Rritual’s full line of premium brand of functional superfoods so that they are fully prepared with product knowledge, benefits and applications as they begin the process of setting up sales appointments with 57 targeted national and retail chains throughout the USA.
Highlights of the CROSSMARK Advancement:
- Rritual has completed 3 training sessions with all CROSSMARK Account and Business Executives
- Deploying CROSSMARK’s proprietary AcceleratorTM program, the team has identified 57 target retailers for Rritual
- CROSSMARK’s sales team is armed and ready, beginning to schedule sales appointments for Q3, for products to be shipped in Q4
“The CROSSMARK team has a highly sophisticated approach, and through their AcceleratorTM program, they have analyzed proprietary syndicated data to help us identify the size of the category and the best retail targets for the upcoming sales campaign,” said Mr. David Kerbel, Rritual CEO. “The training program we have just completed with the CROSSMARK team has completed the internal process, making them armed and ready to accelerate our full launch strategy.”
Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself. Rritual's proprietary Immune-Synergy Six Mushroom Blend is the only functional health product on the market that contains a daily prebiotic blend which nourishes a healthy gut microbiome and facilitates balanced digestive function.
Other related developments from around the markets include:
Else Nutrition Holdings Inc. announced results for its first quarter ended March 31, 2021. Management is pleased to announce it achieved significant progress executing its go-to-market plan in the US market to become one of the leading providers of baby food products as a healthy alternative to dairy-based formulas. Q1 2021 revenues of C$1,135 thousand, an 90% growth over revenues of C$598 thousand in Q4 2020 and an increase of 282% vs. revenues over C$297 thousand in Q1 2020. 149% growth in quarter-over-quarter Formula revenues of C$862 thousand in Q1 2021 over C$346 thousand in Q4 2020. First quarter to recognize formula revenues from the retail market. The Company successfully launched retail sales at Sprouts Farmers Market, a leading natural food retailer in the US.
Burcon NutraScience Corp., a global technology leader in the development of clean-label, plant-based proteins for foods and beverages, is pleased to share that its joint venture company, Merit Functional Foods Corporation received a second co-investment from Protein Industries Canada, which will see Merit Foods’ game-changing pea and canola protein ingredients utilized in new plant-based products. The project will see Merit Functional Foods, TWC Nutrition, Daiya Foods and Grand River Foods partnering to develop new plant-based products which may include meat and dairy alternatives, ready-to-drink beverages, supplement powders and other plant-based applications for the global food and beverage market. Led by Merit Foods, this project has a total investment of $7.9 million with Protein Industries Canada providing half of the total investment into the project.
Tattooed Chef Inc. announced it has launched two of its original vegetable products in Whole Foods Market stores nationwide. 12oz bags of the following will be found at Whole Foods Market stores: Organic Greens, An assortment of five different greens. Seasoned zucchini, broccoli, haricots verts, peas & leeks. (GLUTEN-FREE & VEGAN) Zucchini Spirals: 100% Zucchini individually portioned in a spiral nest. (GLUTEN-FREE & VEGAN). “Whole Foods has been a terrific partner since 2010 and we are excited to officially launch our branded products in their stores,” said Sarah Galletti, Founder and the “Tattooed Chef.” “Our Organic Greens5 and Zucchini Spirals are delicious, and we can’t wait for you to try them.”
Beyond Meat Inc., a leader in plant-based meat, announced the appointments of Phil Hardin as Chief Financial Officer, Deanna Jurgens as Chief Growth Officer and Margaret “Jackie” Trask as Chief People Officer. These seasoned veterans bring extensive experience to the Beyond Meat executive leadership team to support the company's continued growth and innovation-focused culture. “We are excited to welcome Phil, Deanna and Jackie to the Beyond Meat executive leadership team,” said Ethan Brown, President and Chief Executive Officer, Beyond Meat. “In each case, we conducted extensive searches to identify best-in-class talent and I could not be more pleased with the outcome. Whether Deanna's highly successful customer-focused leadership at PepsiCo, Jackie's impressive track record of building teams and raising the bar at JAFRA, or Phil's long tenure of strategic investing for outsized future growth at Amazon, today we've put in place key members of the team to help drive the business toward our goal of being tomorrow's global protein company."
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