One of the most powerful North American consumer megatrends is the staggering increase in demand for plant-based food.
In fact, the plant-based food market is one of the fastest-growing in North America.
In 2020, the growth rate for this market more than doubled – with sales surging 27% to $7 billion. And last year, 57% of U.S. households bought plant-based foods.
Experts project this market will only continue growing, with one industry source projecting that the global market for plant-based food will grow at a compound annual growth rate of 11.9% until 2027, when it reaches $74.2 billion.
This increase in consumer demand has not only triggered a rise in the overall plant-based food market, it has also sent the valuations of some companies in the space soaring sharply higher.
For example...
- Tattooed Chef, Inc. (NASDAQ: TTCF) – founded in 2018 – has a market cap of nearly $1.7 billion...
- The Very Good Food Company Inc. (TSXV: VERY); (OTC: VRYYF) – founded in 2016 – now has a market cap of $315 million...
- Beyond Meat (NASDAQ: BYND) – founded in 2009 – now has a market cap of nearly $8 billion...
- And Oatly (NASDAQ: QTLY) – an oatmilk company with fewer than 800 full-time employees – now has a market cap approaching $12 billion.
The next breakout company in the plant-based nutrition market, though, may not be a company producing an alternative meat or milk product.
Instead, a high-upside opportunity now appears to be emerging that combines the growth of the plant-based nutrition market with the highly lucrative sports supplement market.
This opportunity is with a company called PlantFuel Life, Inc. (CSE: FUEL; OTC: BLLXF)
PlantFuel is Bridging the Gap Between Plant-Based Nutrition and Peak Performance
PlantFuel is an innovative, premium plant-based nutrition and sports supplement company that is bringing to market a revolutionary plant-based portfolio of high-performance, science-backed sports nutrition products.
The company was founded by Brad Pyatt, a nutrition industry veteran and former NFL player, with a unique mission: to bridge the gap between healthy, plant-based nutrition and peak performance, all the while doing so with compostable, eco-conscious and responsibly sourced packaging.
Until now, few plant-based products could match what the sports nutrition category was able to deliver in terms of performance.
But PlantFuel’s trailblazing line of plant-based sports products solves this dilemma, finally giving athletes and consumers effective plant-based sports nutrition products to maximize peak performance.
All PlantFuel products feature clinically proven, banned-substance tested ingredients designed to push athletes past their plateaus...all without compromising on nutrition needs, performance output or flavor.
PlantFuel’s precise formulations were designed based on extensive and innovative research of plant-based ingredients, sourced from multiple leading ingredient suppliers, with efficacy and safety in mind.
Of course, as is the case with any new venture, the first question is...how will the company get its products in front of a large number of customers?
PlantFuel (CSE: FUEL; OTC: BLLXF) has already taken some significant strides to make that happen in a very big way...
PlantFuel is Launching with a Platinum-Level Partnership with GNC...and a $3.9 Million Initial Purchase Order
PlantFuel is launching its initial lineup of products in August 2021 and has already lined up an impressive partnership with leading supplement retailer GNC.
Just recently, the company announced that this partnership with GNC had been upgraded to the “platinum” level (usually reserved for brands with $20m+ in revenue) – and that GNC’s initial purchase order for PlantFuel products is for $3.9 million.
The Platinum level partnership will give PlantFuel premium in-store exposure including a Point of Purchase (POP) display and full front window display at every GNC at the time of launch, which the company anticipates will be mid-August, 2021.
Following the launch period, GNC will give PlantFuel a dedicated wall within its stores for premium exposure as well as include its products in GNC’s Customer Loyalty programs.
PlantFuel expects this will generate high visibility and excitement for the PlantFuel brand in the months ahead. But PlantFuel’s agreement with GNC is just the beginning of the company’s plans for rapid growth...
PlantFuel Announces Partnership with Amazon’s Launchpad Program
In June 2021, PlantFuel announced that it had signed an agreement with Amazon’s Launchpad program, which helps empower innovative new brands, to launch its revolutionary new line of plant-based supplements and nutritional products.
Acceptance into the Amazon Launchpad program should help PlantFuel reach a broad audience as the company introduces much-needed alternatives to current whey-based supplements and seeks to establish itself as a leader in performance nutrition.
Thanks to this relationship, millions of Amazon’s customers who are looking for premium nutrition – but who may not have found much in the plant-based space – will be able to find PlantFuel’s innovative line of plant-based sports performance products.
These two partnerships – with GNC and Amazon – present an outstanding opportunity for PlantFuel (CSE: FUEL; OTC: BLLXF) to reach a significant number of customers right out of the gate.
Working with two of the largest retailers in the nutritional supplement space is a significant sign that the company appears well positioned for both short- and long-term success in the industry.
PlantFuel’s Leadership Team Has an Impressive Track Record of Success
In addition to the company’s innovative product line – and its significant partnerships with GNC and Amazon – one of PlantFuel’s most impressive assets is its leadership team.
This is not a collection of former finance executives with little to no retail experience – far from it.
Instead, PlantFuel (CSE: FUEL; OTC: BLLXF) is led by a team of experts with deep experience across a broad range of industries. The company’s leadership team has a proven track record of building and operating successful businesses and brands.
Boasting over $1 billion in career sales and 50 years of combined experience, the leadership team includes...
Brad J. Pyatt – Founder, Director and CEO
Brad is a former NFL athlete-turned-businessman. A seasoned entrepreneur and health & wellness visionary, Brad has over 15 years’ experience in the industry.
He built his former company – MusclePharm – from a start-up into one of the world’s most recognized sports nutrition brands by entering into strategic partnership deals with Tiger Woods, the UFC, Arnold Schwarzenegger and other high-profile athletes and sports organizations.
In six years, it reached over $200 million in revenue with 200 employees and product placement reached over 50,000 retail outlets in 120 countries.
Brian Cavanaugh – Chairman
Brian is a proven executive leader who brings more than 20 years of brand-building, marketing, retail merchandising and e-commerce experience to the company from leading organizations.
He spent 10 years at GNC, the leading nutritional supplement player with ownership of a $1.6 billion business accountability and was responsible for launching Pro AMP and Beyond Raw brands that delivered a combined $100 million in revenue in their first year.
Most recently, Brian spent five years at Iovate Health Sciences in Canada, leading notable brands such as Hydroxycut and MuscleTech, and led with the management team to deliver one of the most sizable nutritional supplement transactions in the industry, where Iovate was purchased by XiWang Foodstuffs for $730 million.
Maria Dane – President
Maria is a seven-year veteran of Amazon, most recently as Head of Direct-to-Consumer Emerging Brands Program.
While at Amazon, she worked on projects ranging from leading Global Vendor Management partnerships in the consumables category (including J&J, Reckitt, Colgate and L’Oreal) to heading special projects including the launch of Amazon’s Luxury Beauty globally.
Maria is a brand builder at heart and possesses a deep working knowledge of Amazon and the Digital Shelf with a DTC/DNB focus.
4 Key Reasons Why PlantFuel Life, Inc. Appears to Offer a High-Upside Opportunity for Investors
Reason #1. Superior Products: PlantFuel is bringing an innovative product line to a rapidly-growing market (the plant-based market) and, more specifically, a sub-set of that market that offers consistently high margins (the sports supplement space.)
Consumer demand for plant-fueled, protein-packed, clean ingredient products is rising with no end in sight. PlantFuel is here to meet this need with products featuring a clinically proven, plant-based ingredient mix.
PlantFuel Life Inc (CSE: FUEL; OTC: BLLXF) intends to move quickly to become a global leader in providing high-quality and innovative supplement solutions.
Reason #2. Smart Distribution: The company is starting with distribution relationships with GNC and Amazon – two of the world’s largest supplement retailers.
The initial partnership with GNC comes with a $3.9 million purchase order commitment – and extensive product placement – while the Amazon partnership is designed to introduce the company’s products to millions of customers seeking all-natural, premium nutrition solutions.
Reason #3. Superior team. PlantFuel is led by a team of experts with deep experience across a broad range of industries. The company’s leadership team has amassed over $1 billion in career sales and 50 years of combined experience.
When a leadership team of proven veterans – including the man who built MusclePharm from $0 to $200 million in sales in just six years – comes together on a new venture with such a clear vision...the chance for success can increase exponentially.
Reason #4. Marketing. PlantFuel is working with some of the best marketing minds in the supplement space and is leveraging the power and influence of celebrities and athletes throughout North America.
The company’s first major marketing campaign is set to be a high-profile campaign that highlights the health benefits of plant-fueled protein over the traditional, high-lactose Whey protein.
And PlantFuel’s marketing plans – including both online retail and in-store retail – are being designed by the very same marketing masterminds who have already successfully executed dozens of campaigns across a variety of industries.
The health and wellness industry is booming:
Though not exclusively engaged in the sale of plant-based products Tyson Foods (NYSE:TSN) is another company with a plant-based twist. It offers a wider selection of products available for both meat-eaters and plant-based diets. This is incredibly important in a time when almost 98% of consumers who buy plant-based products also buy animal meat.
Tyson is set to win big as a growing number of Americans begin to identify themselves as “flexitarian”, or people who still eat meat, but more often choose vegetarian options. While the “vegan wave” grabs more headlines, the reality is that many more consumers fall somewhere in the middle. And that’s great for Tyson, which offers an array of products that will tickle the tastebuds of a wide variety of customers – with a sustainable twist.
In a release, the company noted, “Tyson Foods is committed to sustainably offering the protein and food products that consumers want. Through the introduction of its Raised & Rooted™ brand of plant protein and blended protein options including burgers and nuggets, Tyson Foods has become the largest U.S. meat producer to enter the growing alternative protein segment.”
United Natural Foods Inc (NYSE:UNFI) is a public company that operates as a distributor of natural, organic and specialty foods in the United States and Canada. UNFI distributes more than 25,000 products to over 60 million people in North America every year. They offer both conventional and natural food lines for retailers across the country with their distribution network consisting of 43 warehouses located throughout North America. The company's headquarters are based out of Lake Success, NY where they also operate one warehouse location which serves as an international import center for all imported goods into the US market. UNFIs customers include grocery chains such as Whole Foods Market Inc., Wild Oats Markets LLC and Target Corporation.
From all-natural vitamins, snacks and meats to innovative tech solutions for small and large businesses alike, United Natural Foods Inc is a one-stop shop for all natural food needs. And its smart approach to the industry has paid off. Year to date, the company has seen its share price nearly double, suggesting that investors are digging what it’s doing.
Recently, United Natural Foods added Sandy Douglas as their CEO. Mr. Douglas is a veteran in online sales and digital marketing, skills that can make or break a company as the world races towards an increasingly online lifestyle. “We are pleased to welcome Sandy as our new CEO and member of the UNFI Board,” said Ms. Denise Clark, Chair of the Board’s Nominating and Governance Committee and CEO Succession Planning Committee. “He has a demonstrated track record leading large-scale transformation and growth through strategic, customer-focused action. His extensive experience, which is directly aligned with UNFI’s focus on growing the core business while investing in innovation, make Sandy well-suited to successfully drive the Company through its next chapter of growth.”
Hormel Foods Corp (NYSE:HRL) is a multinational company that specializes in the production of food and meat products, such as bacon, ham, sausage, lunchmeat, hot dogs and canned meats. The company operates through two segments: Grocery Products and Packaged Meats. Hormel's headquarters are located in Austin Minnesota; it also has offices around the world including San Rafael California and Shanghai China.
Hormel produces canned meat products like Spam and Skippy, as well as frozen foods like Jennie-O Turkey Store and Hormel Compleats. The company was founded in 1891 by George A. Hormel who started the business with his invention of a new process for canning pork in 1869 that allowed him to sell it throughout the country without the worry of spoilage or waste due to the lack of refrigeration at the time.
Though Hormel Foods made its name with meat products, it’s not going to get left out of the plant-based boom, either. In September 2019, Hormel launched its flagship plant-forward brand, Little Happy Plants. “We understand consumers across a spectrum of lifestyles are adopting more flexible attitudes and behaviors when thinking about food, especially given the wide variety of products available in the marketplace. We intend to focus on all the ways plants can help consumers find alternatives in their food routines,” explained Jim Splinter, group vice president of corporate strategy at Hormel Foods.
B&G Foods, Inc. (NYSE:BGS) is a leading processor and distributor of refrigerated foods. The company was founded in 1926 by Bernice Grunewald and George Ginsberg as the Grunewald Packing Company. For over 100 years, B&G Foods has been committed to delivering quality food products for today's consumers.
In addition to its core business as a manufacturer and distributor of frozen foods, B&G Foods offers private labeling services with customized packaging that can be tailored to its customers' needs. It’s also betting on a plant-based future with its 2020 acquisition of Farmwise, as well.
“We are excited to increase our great tasting, plant-based product offerings with the acquisition of Farmwise,” stated Jordan Greenberg, Executive Vice President and Chief Commercial Officer of B&G Foods. “Dave and Cristina Peters, the founders of Farmwise, have done a tremendous job developing delicious, plant-based products, including Veggie Fries®, Veggie Tots® and Veggie Rings®, that both parents and children love. We look forward to further supporting the Farmwise brand in the natural channel while also introducing items that Farmwise has developed into new, innovative product offerings for our Green Giant brand.”
Walmart Inc (NYSE:WMT) is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969 and listed on the New York Stock Exchange in 1972.
The Wal-Mart Foundation is the philanthropic arm of Walmart that donates to charities such as United Way Worldwide and Feeding America. In addition to donations made through their foundation they also offer grants for organizations like Growing Power or Habitat for Humanity International who are dedicated to sustainable agriculture or affordable housing respectively.
In addition to its global retail dominance and philanthropic offerings, WalMart is also securing major partnerships with companies at the forefront of the plant-based movement. Especially Beyond Meat, adding even more products to its arsenal in 2020. Chuck Muth, Chief Growth Officer, Beyond Meat. noted, “At Beyond Meat, we are proud to offer a growing portfolio of plant-based meat products that enables us to expand our retail presence. The addition of Beyond Meatballs to Walmart shelves allows us to make available more of our delicious, nutritious and sustainable plant-based options.”
Organto Foods Inc (CSE:OGO) is a company founded in 2010 by two brothers, Chris and Peter. Their goal is to provide the best product for our customers at an affordable price. Organto believes that they can achieve this by using the highest quality ingredients available and keeping costs low through outsourcing distribution to minimize overhead expenses. In order to produce such high-quality products, Organto has partnered with top suppliers all over the world who share their values of excellence.
Organto manufactures and sells frozen pizzas and other frozen entrees in Canada, Mexico, and the United States under its own brand name. They are also currently looking for distributors to bring their products into new markets such as Asia or South America.
Guru Organic Energy Corp (TSX:GURU) is a corporation that specializes in organic foods and products. They are a company that prides themselves on the quality of their ingredients, as well as the sustainability of their business practices. Their goal is to create an environment where consumers can feel good about what they're eating, and how it was made. They accomplish this through fair wages for employees, high-quality ingredients from local farms, and environmentally sustainable packaging materials.
Guru Organic Energy Corp has been around since 1999 with a focus on providing sustainable solutions to those who want to live a more conscious life by doing what they can to contribute positively towards our planet's health while nourishing themselves with delicious food!
Premium Brand Holdings (TSX:PBH) caters to the food manufacturing industry with a focus on healthy, organic and sustainable ingredients. They offer niche brands that compete in the natural and specialty foods markets as well as established national brands. Their portfolio includes high-quality products including gourmet organic coffee, all-natural protein supplements, gluten free crackers and nut butters.
Premium Brand Holdings is dedicated to delivering their customers with an exceptional customer experience by providing them with premier products at competitive prices while maintaining an ethical approach to business practices. Its commitment is to provide a safe environment for consumers of all ages through sound quality assurance standards and strict adherence to federal regulations governing product safety. Premium Brands Holdings also takes pride in its contributions towards sustainability by offering environmentally friendly packaging solutions.
Restaurant Brands International Inc. (TSX:QSR) is the world's second largest fast-food company with over 36,000 restaurants in 100 countries and territories worldwide. It was founded by two Canadian businessmen, who at the time were franchisees of Tim Hortons restaurant chain in 1964. The company operates as a holding company for its subsidiaries that operate quick service restaurants. An example of these would be Burger King and Popeyes Louisiana Kitchen brands which are both well known for their chicken dishes made from fresh ingredients on site daily. RBI has also been ranked among the top 10 most sustainable companies globally by the Sustainability Accounting Standards Board and Dow Jones.
Burcon NutraScience Corporation (TSX:BU) is a Canadian tech firm rethinking the plant-based diet. With a focus on high-purity, sustainable, flavorful, and affordable products, Burcon has checked every box in the consumer’s book. Founded way back in 1998, the company has been at the forefront of the movement for over two decades, and it’s only become more refined since.
According to its mission statement, Burcon “seeks to improve the health and wellness of global consumers through the discovery and development of sustainable, functional and renewable plant-based products for the global food and beverage industries.”
By: Jody Reynolds
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