Top Reasons to Invest in the Accelerating Digital Motorsports Market

Digital motorsports is becoming an explosive investment opportunity, which is great news for companies such as ESE Entertainment Inc. (TSXV:ESE)(OTC:ENTEF), Porsche Automobile Holding (OTC:POAHY), Liberty Sirius XM Group (NASDAQ:LSXMB), Logitech International (NASDAQ:LOGI), and Motorsport Games Inc. (NASDAQ:MSGM).

For one, consider this. “Take Formula 1, which drew a record-breaking 30 million viewers across TV and digital platforms during its Virtual Grand Prix series. Consequently, the official F1 2019 title saw a dramatic growth in popularity on Twitch. The F1 Esports Series 2020 achieved 11.4m livestream views across all digital platforms, representing a 98 percent increase compared to 2019,” added

Two, according to Research and Markets, “The market for Motorsport Online Advertising is forecast to reach $256.7 million by 2025, growing at a CAGR of 24.1% from 2020 to 2025. Though well established, the motorsport online advertising market is one of the fastest growing motorsport leagues markets. Over a period of time, the market has evolved significantly mainly due to incessant technological development and integration. Online motorsport advertisement is the perfect way to advertise goods, facilities, teams and leagues in the racing market.”

Three, the market shows no clear signs of slowing any time soon. In fact, it’s only set to accelerate moving forward.

ESE Entertainment Inc. (TSXV:ESE)(OTC:ENTEF) Acquisition Target, Digital Motorsports, Announces Multi-Year Deal with Rising F3 Star Jack Doohan

ESE Entertainment Inc. just announced that its acquisition target, Auto Simulation Limited T/A Digital Motorsports, an Ireland-based provider of advanced simulation racing infrastructure, technology and support, has signed a multi-year deal with Formula 3 racer, Jack Doohan.

Jack recently had an incredible performance at the Spa-Francorchamps where he placed first in two of three races in Formula 3, the fiercely competitive Formula 1 feeder series. ESE is delighted to announce a multi-year partnership deal that will see Jack represent Digital Motorsports as a Brand Ambassador until the end of 2022.​

Digital Motorsports will be providing Jack with a bespoke professional spec simulator tailored to his requirements to aid his training and race preparation regimes. In addition, Digital Motorsports will be working closely with Jack and his engineers to fine tune the simulator to precisely replicate the Dallara Formula 3 car and its 3.4 litre Mecachrome V6 engine.

"I am excited to announce my partnership with Digital Motorsports. Motorsport simulators and sim racing are now a crucial element of the training and preparation regime for any professional driver on the road to Formula 1. The availability of testing and seat time is both limited and expensive, which makes access to a professional motorsport simulator an exciting prospect! It is an honour to partner with Digital Motorsports and to have the opportunity to take my racing career and simulator preparation to the next level thanks to their support. I can’t wait to get started!" commented Jack Doohan.

Jack is an 18 year-old Australian and part of the Red Bull junior driver program. He is the son of legendary motorcycle racer Mick Doohan, who won the 500cc World Championship five years in a row. Jack made his FIA Formula 3 Championship debut last year and is currently positioned second in the championship. He competes amongst the best young drivers in the world, despite only having three years of experience in single-seater racing. Jack starred in Formula 4 Racing in 2018, capturing three wins, 12 podium finishes and seven fastest laps in the British series.

In 2019, he scored two podium finishes in the Euroformula Open and was second in the Formula 3 Asian Championship with an impressive five wins, two poles, five fastest laps and 13 podium finishes. After making his FIA Formula 3 debut in 2020, Jack returned in 2021 with his sights firmly set on winning the championship and with six rounds still to go, it's very much within his grasp. In addition to the drivers’ championship, Jack's teammates David Shumacher (son of Ralf Schumacher) and Clement Novolak managed to close the gap in the constructors’championship to just 16 points after last weekend's successful trip to Spa-Francorchamps.

Digital Motorsports Director, Rob King, stated, "I think we're just as excited as Jack is about this partnership. Jack has the talent and drive to succeed and we're going to do everything we can to help him on his journey. Jack is a nice guy and because of this he is just like Button or Ricciardo - he's the guy you're betting on to win!”​

“From a technology perspective, we have never been in a better place to offer simulators to drivers and teams that precisely replicate the real-world cars. Vehicle mapping, laser scanning and use of vehicle data has now got to a point where ultra-realism is accessible to everyone. To put that into perspective, team RLR M-Sport's LMP3 simulator, which was supplied & developed by us is now so accurate that Tommy Foster's qualifying lap at Le Mans last week was within 0.01 seconds of his best time on the simulator. Previously this level of vehicle dynamic realism was the reserve of teams with multi-million-dollar budgets, but we can now offer this tech to club racers, it's an exciting time to be in this space,” added Mr. King.

Jack joins an impressive list of Digital Motorsports Ambassadors, competing across multiple motorsport disciplines:

- James Deane - 3 Time World Drifting Champion
- Craig Breen - Factory Hyundai WRC Driver
- RLR M-Sport - LMP 3 team
- Cian Carey - LMP2 & F3 Driver
- Conor Shanahan - Red Bull Athlete & Drifter
- Nicole Drought - Britcar Endurance Driver
- Josh Malin - Porsche Carrera Cup Driver
- Paul O'Connell - Hillclimb Champion, Formula Boss Champion & Leinster Trophy Winner
- Aron Smith - BTCC driver
- Jack Doohan - FIA F3 Driver

Other related developments from around the markets include:

ESE Entertainment Inc. announced that it will continue its marketing partnership with the Polish Automobile and Motorcycle Federation and the official Polish Digital Motorsport Championship to provide marketing services for the Porsche Esports Sprint Challenge Poland (PESCP). The Porsche Esports Sprint Challenge Poland will be organized by ESE, Ragnar Simulators and The Polish Automobile and Motorcycle federation.

Liberty Sirius XM Group recently announced as Global Partner and inaugural partner of the F1 Sprint series and expanded BWT partnership to become Official Water Technology Partner. Secured 3-year broadcast agreement in Netherlands with NENT Group beginning 2022. Successfully hosted inaugural F1 Sprint ahead of Silverstone Grand Prix.

Logitech International announced financial results for the first quarter of Fiscal Year 2022. “We’ve started strong in Fiscal Year 2022, with Q1 sales up 58% in constant currency and profits doubling versus last year,” said Bracken Darrell, Logitech president and chief executive officer. “Our key categories grew high double digits. This performance demonstrates the strength of our capabilities, excellent operational execution, and ability to capitalize on long-term trends, like gaming, streaming and creating, hybrid work and video everywhere.”

Motorsport Games Inc., a leading racing game developer, publisher and esports ecosystem provider of official motorsport racing series throughout the world, today announced the release date of NASCAR 21: Ignition. The newest installment in the officially licensed NASCAR gaming franchise will launch on October 28, 2021, with pre-orders starting on August 12, 2021, for Sony PlayStation 4, Microsoft Xbox One and PC through the Steam store.

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