The Digital Out-of-Home (DOOH) advertising market has been impressive. According to INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) CEO Kyle Hall, “As a refresher, DOOH advertising is any digitized or electronic display advertising located outdoors or in a public location like an airport or mall. The dollars spent in DOOH advertising is growing faster than the general advertising market. The imminent decline in online advertising demographic targeting abilities, due to new privacy regulations, is accelerating this trend as DOOH is a great alternative for advertisers who want to continue to utilize demographic targeting. Studies are also showing DOOH is one of the most trusted types of advertising by the consumer. With these trends in place, the growth in DOOH is staggering. The number of DOOH advertising screens is up over 40% in the last four years.” That’s also beneficial for companies such as Trade Desk Inc. (NASDAQ: TTD), PubMatic Inc. (NASDAQ: PUBM), Magnite Inc. (NASDAQ: MGNI), and Interpublic Group of Companies (NYSE: IPG).
Look at INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF), For Example
INEO Tech Corp., the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to announce a partnership with Western Media Group to market INEO’s digital-out-of-home advertising inventory to brands and advertisers. Based in Vancouver BC, Western Media has been successfully selling digital and traditional advertising on a national level for 14 years and has developed an internationally respected programmatic advertising trading desk.
“Our new partnership with Western Media will provide a large boost to our ad sales efforts,” commented Kyle Hall, CEO of INEO. “Western Media has already sold placements on the INEO Media Network to well respected national and regional brands, with several starting to run this month. With Western Media and our internal ad sales team working side by side, this will be a strong catalyst for the growth of INEO’s advertising revenue.”
“Western Media is a dynamic organization and has always been on the cutting edge of programmatic ad placement, which is now revolutionizing the Out-of-Home advertising industry,” said Frank Halbach, Managing Director of Media Sales at INEO. “The INEO Media Network will benefit from Western Media’s long-standing relationships with advertising agencies and media buyers across North America who can fill our digital screens with targeted advertising content.”
David St. Laurent, CEO of Western Media commented, “We find this new partnership with INEO very exciting and believe from initial conversations with our advertising partners that there is a lot of interest in INEO’s network. We are looking forward to working with INEO and placing advertising on INEO’s growing Retail Media Network of in-store digital signage. INEO’s patented technology delivers a unique ability to target consumers as they enter retail stores which advertisers find very alluring. We will help INEO showcase this advantage to the benefit of advertisers and work together to ensure success.”
INEO’s Retail Media Network reaches over 2.4 million motivated shoppers each month with highly visible digital display screens at the entrance of retail stores. INEO’s intelligent demographic and analytics data enables unprecedented visibility and targeting for location-based advertising by brands and advertisers.
Other related developments from around the markets include:
Trade Desk Inc., a provider of a global technology platform for buyers of advertising, announced financial results for its first quarter ended March 31, 2022. “We delivered outstanding performance in the first quarter, growing 43% versus a year ago, representing our strongest first quarter revenue growth in the last four years. This performance is testament to the value that marketers are increasingly placing on data-driven advertising on the open internet,” said Jeff Green, Co-founder and CEO of The Trade Desk. “We continue to innovate in ways that help marketers succeed, whether it’s launching the world’s most advanced data marketplace that helps advertisers’ value and price data accurately and use more of it, or our OpenPath solution, which provides advertisers with a more direct path to premium publisher inventory. With this innovation focus, along with strong growth across all channels, led by CTV, we are reinforcing our position as the default demand side platform for the open internet.”
PubMatic Inc., an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Connect is one of the only unbiased addressability offerings that combines many of the preferred signal approaches into one platform, including known identity, first- and second-party data, contextual signals, seller-defined audiences, and modeled audiences. The solution enables brands and media buyers to activate a portfolio approach to addressability to improve ad relevance while respecting consumer privacy, well ahead of the ecosystem's transition away from the third-party cookie.
Magnite Inc., the world's largest independent sell-side advertising platform, reported its results of operations for the quarter ended March 31, 2022. First quarter 2022 financial results of Magnite represent the combined performance of Magnite, SpotX, and SpringServe. First quarter 2021 comparative numbers do not include results from SpotX and SpringServe, unless noted as pro-forma. “We are pleased with the strong CTV and DV+ revenue growth in Q1, resulting in outperformance on EBITDA margins and solid bottom line results. We continue to build upon our leading independent CTV capabilities and market leading position, and continue to add scale to better serve our existing customers, and win new customers in this exciting market. We expect solid growth in Q2 and further growth acceleration in the second half of the year, with many contributing growth drivers. We believe that the biggest opportunities in the CTV market are still ahead of us.” said Michael G. Barrett, President and CEO of Magnite.
Interpublic Group of Companies Inc. announced that Channing Martin is joining the company as Global Chief Diversity and Social Impact Officer, effective immediately. Martin will be responsible for advancing IPG’s diversity, equity and inclusion objectives and continuing to strengthen the company’s progress to being one of the world’s most diverse and inclusive companies. Reporting to Philippe Krakowsky, IPG’s Chief Executive Officer, Martin will lead the strategy on all diversity-related matters and build upon IPG’s industry-leading equity and inclusion practices, including the continued diversification of IPG’s senior ranks and talent pipeline, collaboration and partnership with IPG’s full network of agency brands, CEOs and DE&I leadership community. In her role, Martin will also support the advancement of social impact strategies and practices in partnership with the leadership of IPG’s integrated ESG team.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. INEO Tech Corp. paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares INEO Tech Corp. Please click here for disclaimer.
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