Investors may want to keep an eye on digital advertising stocks, such as INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF), Trade Desk Inc. (NASDAQ: TTD), Prosegur (Madrid: PSG), Magnite Inc. (NASDAQ: MGNI), and Interpublic Group of Companies (NYSE: IPG). The market – valued at about $350 billion in 2020 – is projected to be worth about $786.2 billion by 2026. Display, for example, is expected to grow at a CAGR of about 15.5% to $521.5 billion by 2026, as well.
Even more impressive, “Developed regions including the US, Canada, Japan and Europe, constitute key revenue contributors for the global digital advertising and marketing market,” says Research and Markets. “Factors such as huge penetration of connected devices, highly developed digital ecosystem backed by large media companies and ICT services providers, and robust focus on digital media campaigns among businesses remain the prime contributors for growth and progress.”
Look at INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF), For Example
INEO Tech Corp., the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, today announced it made a Patent Cooperation Treaty (PCT) filing for global intellectual property protection.
INEO recently filed for a design patent in Canada for its “INEO WELCOMING GATE” system, a companion system to the INEO Welcoming Pedestal. This patent has now been extended with a global priority filing to include the United States and Europe.
“INEO’s intellectual property strategy is keeping us in an industry leading position which is far ahead of the competition,” said Greg Watkin, Chairman and President of INEO. “We are well into the monetization strategy of our patents and products, and we feel very comfortable that we are well ahead of other, larger industry players. Our patent portfolio is diverse and provides significant protection should our competitors create similar technology or products. Furthermore, we are very pleased with our global partner, Prosegur, who has agreed to help protect and defend our patents as we extend our lead and displace the competition in major retailers around the world.”
INEO was granted a core utility patent for the combination of Digital Display screen and Electronic Article Surveillance (EAS) loss prevention technology integration in the U.S. (patent 10,614,691), Canada (patent 2,936,044) and Europe (patent 3482377). These patents prevent any other Electronic Article Surveillance (EAS) provider from selling an EAS system which contains a digital media display screen, leaving the INEO Welcoming System as the only system on the market which can combine advertising and loss prevention in one form factor.
The design patent, “INEO Welcoming GATE” is used as a companion product that can be paired with an INEO Welcoming System, ideally deployed at retail location where there are multiple doors at the front entrance. The INEO Welcoming GATE’s bold, sleek design, with its customizable branding, gives the entrance of the retail store a fresh look. When combined with an INEO Welcoming Pedestal it also provides unmatched visual appeal. Protecting the innovation of this design is essential to INEO’s competitive edge. The INEO Welcoming GATE utilizes technology INEO designed for the INEO Welcoming System which allows it to operate in both the Accousto-Magnetic (AM) 58KHz frequency spectrum and the 8.2MHz frequency spectrum.
INEO’s patented technology combines traditional Electronic Article Surveillance (EAS) systems with a digital media display in one integrated device. EAS systems are theft prevention devices which are typically found at the entrance or exit of a retail store and transmit a radio frequency (RF) signal which detects tags and labels on products. The combination of a media display and EAS system is a non-trivial and unique invention due to the complexity in designing and housing a RF security tag system in close proximity to a media display screen without degradation of the required RF signal. This patented technology drives INEO’s business model of integrating retail digital signage with retail media networks to generate SaaS (Software-as-a-Service) based revenue.
Other related developments from around the markets include:
Trade Desk Inc., a provider of a global technology platform for buyers of advertising announced financial results for its second quarter ended June 30, 2022. “We delivered outstanding performance in the second quarter, growing 35% versus a year ago, significantly outpacing worldwide programmatic advertising growth. More of the world’s leading brands are signing major new or expanded long-term agreements with The Trade Desk, which speaks to the innovation and value that our platform provides compared to the limitations of walled gardens,” said Jeff Green, Co-Founder and CEO of The Trade Desk. “This trend also gives us confidence that we will continue to gain market share in any market environment. At the same time, we continue to invest to drive future growth in key areas such as identity, Connected TV, retail media and supply chain optimization. In each of these areas, we signed major new partnerships with some of the world’s leading publishers, broadcasters, retailers and technology partners in the second quarter.”
Prosegur reported sales of 2,002 million euros in the first six months of 2022. This represents an increase of 22.3% versus the same period of last year. The company expedited the favourable trend shown in the first quarter of the year with major improvements in all lines in both the accumulated first six months and in the quarter-on-quarter figures. The positive trend in sales was also accompanied by a more favourable macroeconomic environment and stable exchange rates. As regards the profitability of operations, its EBITA stood at 130 million euros, representing an improvement of 40.7%, while the EBITA margin grew to 6.5%. The gradual trend of improvement in the margin is accelerating with a noteworthy contribution from the activities of Prosegur Security and Prosegur Cash. In the case of security operations, profitability has received a boost from reduced non-productivity and improved technology volumes.
Magnite Inc., the world's largest independent sell-side advertising platform, reported its results of operations for the quarter ended June 30, 2022. Second Quarter 2022 financial results include results from SpotX and SpringServe, which were acquired on April 30, 2021 and July 1, 2021, respectively. “We once again delivered good results in Q2, with adjusted EBITDA growing 30% year-over-year, driven by strength in CTV. We continued to show that our diverse omni-channel go-to-market strategy, combined with our highly attractive and durable business model, is able to perform well in challenging macro conditions. We continue to build upon and scale our CTV capabilities to better serve new and existing customers, especially through our ad serving solution. We continue to have a positive outlook for the second half of the year, with many contributing growth drivers.” said Michael G. Barrett, President and CEO of Magnite.
Interpublic Group of Companies Inc. has acquired RafterOne, a leading global provider of multi-cloud commerce solutions on the Salesforce platform. RafterOne will continue to focus on building around Salesforce to support clients across the IPG network that want to leverage the CRM platform. Terms of the deal were not disclosed. RafterOne works with brands to architect and implement scaled Salesforce solutions that connect brands with customers through end-to-end commerce experiences. With a global team of 500+, RafterOne strengthens every touchpoint of the customer journey through multi-cloud Salesforce solutions for B2B and B2C commerce. The company is a Salesforce Summit Partner, which is the highest tier awarded to Salesforce implementation partners.
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