Investors may want to pay close attention to digital advertising stocks, such as INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF), Trade Desk Inc. (NASDAQ: TTD), Prosegur (Madrid: PSG), Magnite Inc. (NASDAQ: MGNI), and Interpublic Group of Companies (NYSE: IPG). According to Statista, “Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising. An estimated $566 billion dollars were projected to be spent on digital advertising worldwide in 2022, and this figure is forecast to increase at a rapid pace in the upcoming years. According to the latest projections, digital advertising revenue will surpass $700 billion dollars by 2025.”
Look at INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF), For Example
INEO Tech Corp., the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, today announced it generated $1,245,095 of revenue for the year ended June 30, 2022, representing an increase of 67% as compared to revenue of $745,160 for the year ended June 30, 2021. Revenue for Q4-2022 for the three months ending June 30, 2022 was $413,869, an increase of 93% compared to revenue of $214,253 in Q4-2021.
Other Fiscal 2022 Financial Highlights:
- INEO generated gross profit for the year ended June 30, 2022 of $503,932, as compared to gross profit of $290,196 for the year ended June 30, 2021, representing an increase of 74%, driven by an increase in overall revenue and sales of higher margin INEO loss prevention products.
- INEO achieved gross margin percentage of 40.5% for the year ended June 30, 2022, compared to gross margin percentage of 38.9% for the year ended June 30, 2021. The increase in gross margin percentage was attributed to the increase in higher margin loss prevention products.
- Net loss and comprehensive loss for the year ended June 30, 2022 was $3,298,424 or $0.05 per share compared to net loss of $2,237,888 or $0.05 per share for the year ended June 30, 2021.
- EBITDA loss for the year ended June 30, 2022 was $3,111,047, compared to EBITDA loss of $2,118,256 for the year ended June 30, 2021.
- INEO had $1,706,048 of cash and cash equivalents at June 30, 2022, compared to $5,199,328 of cash and cash equivalents at June 30, 2021.
- As at June 30, 2022, the Company had 60,190,138 shares issued and outstanding.
“We are very pleased with our fiscal 2022 annual results in which we reported a 67% increase in revenue and a 74% increase in gross profit,” said Greg Watkin, Chairman and Founder of INEO. “The past year has been transformational for INEO as we signed a global distribution partnership with Prosegur, added several media advertising partners, broadened our product portfolio with the GATE pedestal, Media Player and DUO products, and most importantly, we solidified relationships with several large retail chains representing over 1,500 combined sites across North America. Furthermore, we continue to be very satisfied with our partnership with Prosegur, which has resulted in deployments and commitments for pilot store installations with several retailers who combined represent an opportunity of over 8,000 store locations across multiple industries. Hence, INEO’s total sales pipeline now exceeds $40 million in annual recurring revenue, providing the Company with significant growth potential in the coming quarters and years.”
Fiscal 2022 Business Highlights:
- Landed large retail chain customers. INEO signed agreements with several large retailers who have over 1,500 retail locations across the United States and Canada. INEO continues to install systems within these retail chains.
- Signed global distribution partnership. On November 2, 2021, INEO announced a global agreement with Prosegur, a multi-national security solutions company based in Spain. Under the terms of the Agreement, Prosegur was granted distribution rights to manufacture, sell, secure, place and expand the patented INEO Media Network under their own brand, Prosegur EVO (“EVO”). This partnership has already resulted in pilot installation in several large retail chains.
- Acquisition of Securitytags.com. On January 20, 2022 INEO announced it had acquired the assets of E-Commerce company, Securitytags.com from Vitag PVT Ltd., a leading Australian-based provider of Electronic Article Surveillance (EAS) anti-theft products for retailers. Under the terms of the purchase agreement, INEO acquired the Securitytags.com domain name, website, inventory, customer list and social media accounts.
- Additional Media Advertising Partners. During the past year INEO announced partnerships with Vistar Media on February 10, 2022, and Western Media Group on June 7, 2022. Brands and marketers who utilize the Vistar Media platform are now able to purchase INEO’s unique advertising inventory, located at the front entrance of retail stores. Meanwhile, the partnership with Western Media has provided the Company with a boost in its ad sales efforts with placements on the INEO Media Network with well-respected national and regional brands.
- Introduction of New Products. Over the past year INEO has expanded its product offering so the Company can offer an entire ecosystem of products to retailers, including the INEO G.A.T.E Pedestal launched November 23, 2021, the INEO Media Player unveiled on March 30, 2022, and the INEO Welcoming System DUO product announced on June 22, 2022.
- Strengthened Intellectual Property. The Company continues to strengthen its competitive position by broadening its patent portfolio. On April 6, 2022, INEO announced that the company had applied for an additional patent related to its INEO Welcoming Gate. On June 28, 2022, INEO announced the filing for a design patent for dual screen INEO Welcoming System DUO product.
Events Subsequent to June 30, 2022:
- On July 26, 2022, INEO announced a new programmatic advertising partnership with Broadsign. This partnership solidifies INEO’s position as a solutions provider in the DOOH advertising market focused on the retail segment.
- One August 3, 2022, INEO was granted its patent protecting the INEO Welcoming System’s Technology in Europe. With large industry players interested in our technology, this patent gives significant protection against any competitors coming out with similar technology in the European market.
- On August 18, 2022, INEO announced a strategic partnership with Adapt Media. This partnership is a major advancement for INEO’s advertising pipeline across Canada due to Adapt’s strong presence in the Toronto area.
- On October 19, 2022 INEO announced it had made Patent Cooperation Treaty filings for its previously announced design patent for the INEO Welcoming G.A.T.E. This filing gives INEO priority treatment in jurisdictions around the world including the United States and Europe.
Outlook:
The overall outlook for INEO remains positive. Despite the current challenging macroeconomic environment INEO is experiencing an unprecedented increase in sales activity. The Company's sales pipeline has increased to over $40 million in annual recurring revenue through its direct sales efforts and with increasing traction through its global distribution partner, Prosegur. The Company’s key objectives for the next year are as follows:
- Continue to expand and roll-out the INEO Media Network to its large retail chain customers.
- Convert its current pilot installations with large retailers to signed customer roll-outs.
- Support Prosegur with its growth and initiatives with key retailers across the globe.
- Achieve record revenue in fiscal 2023 with substantial year-over-year growth driven by the expansion of its INEO Media Network.
INEO’s direct sales efforts have resulted in landing several large retail chains, while the Prosegur partnership has resulted in pilot installations or commitments with many more large retail chains in the United States and South America across various industries including pharmacy, agriculture supplies, department store, clothing retailer, global sports franchise, supermarket and luxury department store chain.
INEO is in an enviable financial position with a clean balance sheet and revenues beginning to ramp up. The Company has seeded the market with pilot systems in a number of retailers which it expects to convert into full scale roll-outs in the coming quarters. As retailers continue to invest in retail tech and retail media networks, advertising and analytics are becoming increasingly important in the modern retail environment. INEO is well positioned to take advantage of these trends with strong initial customer traction, market leading technology and programmatic advertising partners.
Kyle Hall, CEO of INEO stated, “The Company is at a growth inflection point as we are actively deploying systems with our large retail chain customers and also adding more retail chain pilots through the partnership with Prosegur. INEO expects the increase in its sales activity will lead to record revenue in fiscal 2023. We look forward to announcing customer wins in the coming quarters leading to a substantial expansion of INEO’s Media Network.”
Other related developments from around the markets include:
Trade Desk Inc., a provider of a global technology platform for buyers of advertising announced financial results for its second quarter ended June 30, 2022. “We delivered outstanding performance in the second quarter, growing 35% versus a year ago, significantly outpacing worldwide programmatic advertising growth. More of the world’s leading brands are signing major new or expanded long-term agreements with The Trade Desk, which speaks to the innovation and value that our platform provides compared to the limitations of walled gardens,” said Jeff Green, Co-Founder and CEO of The Trade Desk. “This trend also gives us confidence that we will continue to gain market share in any market environment. At the same time, we continue to invest to drive future growth in key areas such as identity, Connected TV, retail media and supply chain optimization. In each of these areas, we signed major new partnerships with some of the world’s leading publishers, broadcasters, retailers and technology partners in the second quarter.”
Prosegur reported sales of 2,002 million euros in the first six months of 2022. This represents an increase of 22.3% versus the same period of last year. The company expedited the favourable trend shown in the first quarter of the year with major improvements in all lines in both the accumulated first six months and in the quarter-on-quarter figures. The positive trend in sales was also accompanied by a more favourable macroeconomic environment and stable exchange rates. As regards the profitability of operations, its EBITA stood at 130 million euros, representing an improvement of 40.7%, while the EBITA margin grew to 6.5%. The gradual trend of improvement in the margin is accelerating with a noteworthy contribution from the activities of Prosegur Security and Prosegur Cash. In the case of security operations, profitability has received a boost from reduced non-productivity and improved technology volumes.
Magnite Inc., the world's largest independent sell-side advertising platform, reported its results of operations for the quarter ended June 30, 2022. Second Quarter 2022 financial results include results from SpotX and SpringServe, which were acquired on April 30, 2021 and July 1, 2021, respectively. “We once again delivered good results in Q2, with adjusted EBITDA growing 30% year-over-year, driven by strength in CTV. We continued to show that our diverse omni-channel go-to-market strategy, combined with our highly attractive and durable business model, is able to perform well in challenging macro conditions. We continue to build upon and scale our CTV capabilities to better serve new and existing customers, especially through our ad serving solution. We continue to have a positive outlook for the second half of the year, with many contributing growth drivers.” said Michael G. Barrett, President and CEO of Magnite.
Interpublic Group of Companies Inc. has acquired RafterOne, a leading global provider of multi-cloud commerce solutions on the Salesforce platform. RafterOne will continue to focus on building around Salesforce to support clients across the IPG network that want to leverage the CRM platform. Terms of the deal were not disclosed. RafterOne works with brands to architect and implement scaled Salesforce solutions that connect brands with customers through end-to-end commerce experiences. With a global team of 500+, RafterOne strengthens every touchpoint of the customer journey through multi-cloud Salesforce solutions for B2B and B2C commerce. The company is a Salesforce Summit Partner, which is the highest tier awarded to Salesforce implementation partners.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. INEO Tech Corp. paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares INEO Tech Corp. Please click here for disclaimer.
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