11:53 AM EST - Plus Products Inc. : Announced the addition of Dr. Ari Mackler as the Company’s Chief Scientific Officer. Dr. Mackler brings 20 years of medical affairs, communications, and research experience in pharmaceutical, healthcare, and consumer goods industries. Prior to joining PLUS, Mackler was vice president of clinical development for The Wonderful Company, where he led health & wellness initiatives to help establish the business as a global branded products leader. He also held previous positions with the multinational pharmaceutical company Merck & Co, the Almond Board of California, the International Tree Nut Council, the Nutritional Research & Education Foundation, and Stem Cell Resource. Dr. Mackler’s position at PLUS will allow him to pursue research relationships and clinical trials with academic institutions and private partners in an effort to expand and contribute to consumer understanding of cannabis and the benefits it may provide. He will join an existing team of experts at PLUS that includes Michelin-star sous chefs, chemists, and food manufacturing experts who together have helped develop the number one and two best-selling cannabis products in the California. “Dr. Mackler has a long history of helping consumer product companies share a clear and scientifically backed narrative around product benefits. Cannabis is a performance category, and the most successful brands will be those that understand and are able to clearly communicate why their products work. There are few researchers of Dr. Mackler’s caliber in the cannabis industry today, and we believe he will play an invaluable role not only for PLUS, but as a though leader within the industry,” stated Jake Heimark, Co-Founder and CEO. Plus Products Inc.
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