Twitter's new owner Elon Musk said the social media company is delaying the relaunch of its subscription service as it continues to refine internal processes.
Musk took to Twitter and said: “Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation.”
The subscription service previously included a blue check mark that was given to the verified accounts of politicians, celebrities, journalists, and other public figures, attesting to the authenticity of their accounts.
But a subscription service available to anyone prepared to pay for it was launched earlier in November to help Twitter grow its revenue and ended up being a disaster.
Twitter was forced to pull its $8 blue check subscription service within days of its launch as fake accounts exploded on the social media platform. Twitter had planned to relaunch the subscription service on November 29 after adjusting it.
However, the timing of when the blue check subscription service will be relaunched is now in doubt following Musk’s latest comments.
Major companies such as General Motors (GM) and Volkswagen (VOW3) have cancelled their advertising on Twitter following Musk’s acquisition of the site.
Hundreds of Twitter employees quit last week following an ultimatum issued by Musk for staff to commit to “long hours at high intensity,” or leave the company.
Twitter is now privately held.
