Wal-Mart (NYSE: WMT) on Sunday promised another round of donations to help those people impacted by hurricanes in the U.S. so far this year.
The big-box retailer has said it will match customer donations, two-to-one, with cash and product donations of up to $10 million. The latest announcement brings the total committed by Wal-Mart toward hurricane relief efforts in 2017 to $30 million.
In finding a way to use these funds, Wal-Mart has launched a new campaign with the American Red Cross to assist with hurricane relief more broadly.
During the run of this campaign, customers can donate to the American Red Cross within Wal-Mart and Sam's Clubs stores, or online. For every $1 given, Wal-Mart will contribute $2, or product of equal value, the company said. Donations will be accepted through Sept. 16.
In trying to service those communities that need food and water most, Wal-Mart has said it's working to "quickly" reopen affected stores in the wake of Hurricane Irma in Florida.
So far, the Arkansas-based retailer has shipped more than 1,700 truckloads of supplies to those in need.
Notably, Wal-Mart has 8% of its brick-and-mortar fleet in Florida, or 375 facilities. Costco (NASDAQ: COST) has 23 stores in the state, while smaller rival Target (NYSE: TGT) operates 122 locations there, according to recent filings with the Securities and Exchange Commission.
Wal-Mart shares gained 24 cents soon after Monday’s opening bell to $79.12, within a 52-week trading range of $65.28 to $81.99.
