Baystreet Staff -

Encore Brands, Inc. Completes Acquisition Of Apparel Brand From Beloved Designer


SANTA MONICA, CA / ACCESSWIRE / March 4, 2015 / Encore Brands has acquired the men's underwear and basics brand Mickey's Self Storage from the family of Mickey Sills.

Mr. Sills career included work for major labels Joe Boxer, Lucky Brand and True Religion, as well as having been the founder and creator of the P. J Salvage and Scanty brands. The well known and well liked Los Angeles based designer had begun to execute the first season for Mickey's Self Storage, a retro men's apparel brand of authentic, stylish, American made underwear and basic's when he was diagnosed with cancer.

By combining a timeless feel, with his original style, Mickey's new brand was ready to launch when he and his colleagues along with a private equity group approached Northridge Mills for manufacturing. His irrepressible nature and irreverance forged an instant relationship between the two companies. With a product line ideally suited to the factory capabilities and the passion he infused into the brand, everyone involved was incredibly saddened with his passing, but no one wanted to see such a well conceived and well executed project go unrealized.

Now that Northridge Mills is a part of Encore Brands, the time seemed right to finalize the product development and realize Mickey's vision. With his original team intact and following he and his families wishes, it is the intent of everyone at Encore to have his unique style and taste live on with the brand that bares his name.

With the tag line, You pack it. We store it. Mickey's Self Storage embodies the detail and style of a serious designers eye with a wink and inside laugh at other established brands.

About Encore Brands, Inc.

Encore Brands, Inc. (ENCB) is a Nevada Corp. with offices in Santa Monica, California. The company was founded with the desire to create, acquire and license unique consumer brands. By leveraging a network of distributors and sales people, Encore Brands is creating and managing a brand portfolio that will be distributed directly and through third parties domestically and internationally.

Forward Looking Statements

This report includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as Encore Brands or its management "believes", "expects", "anticipates", "foresees", "forecasts", "estimates", or other words or phrases of similar import. Similarly, statements herein that describe Encore Brands business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. We urge you to carefully consider any and all important factors that could cause actual results to differ materially from the expectations of Encore Brands or its management.

For information contact Alex McKean at [email protected].

SOURCE: Encore Brands, Inc.