[ACCESSWIRE]
Winners Announced During the 2015 ERA Moxie Awards Gala Held Thursday October 8 at the Wynn Las Vegas Hotel
LAS VEGAS, NV / ACCESSWIRE / October 9, 2015 / Electronic Retailing Association (ERA) (www.retailing.org) has announced the winners for the 2015 ERA Moxie Awards, recognizing the best in television, radio, online, and mobile direct response marketing. The winners were unveiled at the 2015 ERA Moxie Awards Gala held on Thursday October 8 at the Wynn Hotel in Las Vegas, a gala ceremony closing the Electronic Retailing Association's annual ERA D2C Convention.
"This year has proven to be among the most memorable for innovation and quality in direct response campaign production and execution. Through the annual Moxie Awards, we are privileged to honor the best in electronic and digital direct response marketing among our membership. The votes have been counted, and we now have the great opportunity of congratulating the 2015 Moxie Award winners whose outstanding achievements have contributed towards the continued growth of our entire industry," said Julie Coons, President and Chief Executive Officer of the Electronic Retailing Association.
In addition to the category award winners, the 2015 Moxie Awards also honored Direct Response industry pioneer AJ Khubani with its prestigious Lifetime Achievement Award; television personality, entrepreneur and best selling author Leeza Gibbons with the DR Icon Award; marketing and communications leader R&R Partners with the newly-created Animal Foundation Award for its innovative viral hit "in-FUR-Mercial"; and direct response Industry marketer, producer and media contributor Rick Petry who received the Volunteer of the Year Award.
And the 2015 Moxie Award winners are:
Best DR Website Design
Generac
HAVAS Edge
Direct Marketer: Generac
Best Digital Marketing Campaign
"Anything is Possible" The Man, The Movement and The Legacy
Tristar Products, Inc.
Producer: Keith Mirchandani, Josef Lavi, Lucille Dehart, Norah Alberto
Other Partners: Pop Works, Inc.
Best DR Radio Campaign
Life Changing Message
Somnetics International
Producer: Marketing Architects
Media Agency: Marketing Architects
Best Financial Services Show
OnDeck
Urban Legend Productions
Media Agency: Kre8
Marketer of the Year Award
Shark Ninja
Best Short Form, Housewares
The Shark Powered LiftAway Vacuum
Script to Screen
Direct Marketer: Shark Ninja
Best Long Form, Housewares
Ronco Ready Grill
Bluewater Media
Direct Marketer: Ronco
Producer: Bluewater Media
Other Partners: Bluewater Digital
Best Short Form, Variety
Rockwell BladeRunner X2
GoConvergence
Direct Marketer: Positec
Producer: GoConvergence
Best Long Form, Variety
Karcher - Good. Clean. Fun.
R2C Group
Best Sports & Fitness Show
There's a Better Way with Jillian Michaels and Nordictrack
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla
Best Health Show
Miracle Ear - The Boss
R2C Group
Best Short Form, Beauty
Proactiv+ Personal Adam
Guthy-Renker
Producer: Lieberman Productions
Best Long Form, Beauty
WEN 4
Guthy-Renker
Producer: Caudill & Associates
Best Female Presenter
Jillian Michaels
There's a Better Way with Jillian Michaels and Nordictrack
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla
Best Male Presenter
Richard Karn
Pocket Hose Top Brass
Telebrands Inc
Producer: Kerrmercials
Best Product Expert
Akos Jankura
S2O Cleaning
TMGTV Inc.
Best U.S. Hispanic Show
Murad Resurgence Hispanic
Murad
Producer: Hyphen Studios
Media Agency: Mercury Media
Best International DRTV Show
Proactiv+ Japan
Guthy-Renker
Best Short Form, People's Choice
Butter Express
Bluewater Media
Direct Marketer: Spark Innovators
Media Agency: Lockard & Wechsler
Best Long Form, People's Choice
Ronco Ready Grill
Bluewater Media
Direct Marketer: Ronco
Producer: Bluewater Media
Other Partners: Bluewater Digital
Best Short Form of the Year, Brand Response
Waterpik Water Flosser Waterpik
Producer: Mercury Media and GoConvergence
Media Agency: Mercury Media
Best Short Form of the Year, Direct Response
Proactiv+ Personal Adam
Guthy-Renker
Producer: Lieberman Productions
Best Long Form of the Year, Brand Response
Waterpik Water Flosser Waterpik
Producer: Mercury Media/GoConvergence
Media Agency: Mercury Media
Best Long Form of the Year, Direct Response
P90X3
Beachbody LLC
Media Agency: HAVAS Edge
About the Moxie Awards
The ERA Moxie Awards Gala is direct response marketing's premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet welcomes guests for a grand entrance. The Gala features live entertainment, exceptional dinner and superb company. For more information, visit site.retailing.org/d2c/moxie-awards-gala.
About the 2015 ERA D2C Convention
The Electronic Retailing Association's 2015 ERA D2C Convention is the 24th annual show where the industry's top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and network with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 130 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the trade show floor. For more information, please visit www.retailing.org/d2c.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. For more information, please visit www.retailing.org.
CONTACT:
SSA Public Relations
Steve Syatt
[email protected]
(818) 907-0500
SOURCE: Electronic Retailing Association
