Baystreet Staff -

Dating App, The Grade, Signs Lauren Urasek as Brand Ambassador


Most Popular Woman in Online Dating and Author of the Book Popular Becomes A Spokesperson for The Grade

NEW YORK, NY / ACCESSWIRE / October 22, 2015 / The Grade, an iPhone(R) dating application released by Snap Interactive, Inc. ("SNAP" or the "Company") (OTCQB: STVI), announces the signing of Lauren Urasek as a brand ambassador to The Grade. Lauren will also serve as the inaugural member of The Grade's advisory board. After being named the most sought-after woman in NYC by New York Magazine, Lauren has become the face of online dating and is now partnering with The Grade to promote a high-quality mobile dating experience.

Cliff Lerner, Founder of The Grade, enthuses, "We couldn't have found a better fit for a brand ambassador than Lauren. As the most 'popular' woman in online dating, she will serve as a vital resource for The Grade, using her personal experiences to advise us in all areas, from new features to partnerships, and help us to achieve our goals of improving the standards for mobile dating."

Lauren Urasek is a 25-year-old science-geek-turned-makeup-artist from Brooklyn whose book, titled, Popular: The Ups and Downs of Online Dating from the Most Popular Girl in New York City, launched this month, following the success of her Tumblr, They Really Said This. Both the book and site chronicle Lauren's experiences in online dating. She has appeared on many mainstream media outlets advising others on how to become better online daters and is excited to bring her expertise to The Grade.

Lauren states, "The Grade is such an innovator in improving online dating, and I'm excited and honored to be joining in this effort. It's a priority to me to empower single women, and The Grade's concepts of accountability and #NoMoreCreeps align directly with my passions. Together, I know we can greatly improve the face of online dating for women everywhere."

The Grade is currently free and available to download in the App Store here on iTunes or by searching "The Grade Dating." More information about The Grade can be found at: More information about The Grade's advisory board can be found at:

PR Contact:

Sarah Meyer
[email protected]

IR Contact Information:

[email protected]

About The Grade

The Grade is an entertaining, patent-pending, female-friendly mobile dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and peer-reviews generated from the opinions received from other users. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled. Expelled users have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.

The core concept of The Grade, in bringing accountability to dating, was informed by market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women using mobile apps, was that they were unhappy with the quantity of low-quality daters and the frequency of inappropriate, hostile, and sexually suggestive messages.

The Grade is owned by Snap Interactive -

About Lauren Urasek

Lauren Urasek is a science enthusiast, professional makeup artist, and author in her mid-twenties. After being inundated with online dating messages, she began to document them in her popular Tumblr,, which has over 37,000 subscribers. New York magazine dubbed Lauren Urasek the most sought-after woman in New York City in January 2014, she was receiving, on average, more than 35 messages a day. Her book, 'POPULAR: The Ups and Downs of Online Dating from the Most Popular Girl in New York City' was released in October 2015. Lauren lives in Brooklyn, NY.

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a patent-pending mobile dating application catering to high-quality singles. SNAP's flagship brand,, is a multi-platform online dating site with a large user database of approximately 30 million users. For more information, please visit

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook is a registered trademark of Facebook Inc. Apple and iPhone are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android is a registered trademark of Google Inc. The Grade is a trademark and is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements:

This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's ability to institute corporate governance standards or achieve compliance with national exchange listing requirements; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission ("SEC"), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

SOURCE: Snap Interactive, Inc.