[ACCESSWIRE]
Single-serve cold drink system slated to transform $1 trillion beverage industry
LOS ANGELES, CA / ACCESSWIRE / November 6, 2015 / Upper Street Marketing (PINKSHEETS: UPPR) announced today that it has entered into a binding agreement to acquire cold beverage platform Sprizzi. Closing will take place within seven days. The partnership allows Upper Street to take advantage of the ascending market interest in single-serve beverages, via a best-in-class platform that is smaller, more dynamic and more efficient than its competitors. Sprizzi system differentiators include pre-chilled water, quick delivery and the largest variety of beverage options available, including nutritionally enhanced sports drinks, carbonated beverages, lemonades and teas.
In order to position itself as a key player in the $1 trillion beverage industry, Sprizzi's international go-to-market strategy will initially target health clubs and offices with 25 employees or more. With research indicating that 48 percent of all soft drinks are consumed outside the home, Sprizzi sees office and club environments as key access points to its customer base. Sprizzi's hugely successful Kickstarter and Fundable campaigns indicate significant interest in Sprizzi's various offerings and make it a formidable competitor to less dynamic options including Soda Stream and Keurig Kold.
"The Sprizzi difference is that it really is an all-in-one cold drink machine," said Sprizzi CEO Michael Breault. "With over 60 flavor options, it provides a beverage for every taste. In an office or health club setting, Sprizzi's easy-to-manage delivery, pickup and recycling programs save time, money and space."
The Sprizzi machine dispenses a 16-ounce beverage in 10 seconds, using patent-pending technology and naturally sweetened "flavor bullets." Competitor brands operate slower and have longer recovery times and smaller capacities. Because Sprizzi's profit comes from flavor bullet sales, part of its expanded marketing push is to outfit health centers and offices with free machines.
"The Sprizzi platform is the best there is and Upper Street's marketing prowess will give it the visibility and funding it needs to dominate the personal cold beverage industry," said Breault. "Sprizzi's outstanding crowdfunding performance indicates that people are thirsty for a better option. Our pre-order sales are robust, and now it's just a matter of positioning the Sprizzi brand for maximum impact."
In addition to its U.S. efforts, Sprizzi has several regional partners and international master distributors in the Middle East, Europe, Asia, Canada, India, Cambodia and Vietnam, with deals in the works for further market expansion into countries including Australia.
About Upper Street Marketing: Upper Street Marketing (PINKSHEETS: UPPR) is a publicly traded marketing and business development firm specializing in acquisitions and startup acceleration. Focusing on high growth industries including technology, media, entertainment, and e-commerce, Upper Street Marketing combines decades of tactical branding experience with research-based intelligence to uncover, invest in and expedite the growth of companies displaying outstanding management and ROI potential. Upper Street Marketing is committed to shareholders first and ascribes to a business ideology promoting transparency, visibility, growth and value.
Forward-Looking Statements:
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SOURCE: Upper Street Marketing, Inc.
