Baystreet Staff -

The Grade Dating App Releases New Apple Watch App for iOS


Singles on The Grade Can Now Browse and Communicate With Matches Right from Their Wrist

NEW YORK, NY / ACCESSWIRE / January 13, 2016 / Snap Interactive, Inc. ("SNAP," the "Company," "we," "our," or "us") (OTCQB: STVI), today announced that "The Grade," the Company's patent-pending female-friendly mobile app designed to bring accountability to dating and encourage positive dating behavior through grades, has launched its Apple Watch App for iOS. The Grade's Apple Watch app enables users to have quick access to their matches and messages right from the wrist, including robust browsing and messaging functionality. The app also includes the use of the dictation feature, which enables speech to text functionality.

New Apple Watch Features on The Grade Dating App for iOS:

- Robust Browsing Experience: Quickly flip through photos of nearby potential matches and indicate who you like. Users will get notified in real-time about new matches.
- Profile & Photo View: Access a user's additional photos and profile information to learn more about them.
- View and Communicate with Matches: Access a list of all of your matches to communicate with.
- Enhanced Communication Experience: Initiate and respond to your messages, including making use of the dictation feature, which enables speech to text functionality.

Cliff Lerner, President of The Grade, commented on the launch saying, "Users of The Grade have been asking for more ways to access our high quality community of users. Together with our iPhone and Android applications, the Apple Watch app represents a great way to participate in a ‘creep-free' dating experience. We believe our Apple Watch app is best of breed."

The Grade is currently free and available to download in the App Store here on iTunes or by searching "The Grade Dating." More information about The Grade can be found at:



PR Contact:

Adam Handelsman
[email protected]

IR Contacts:

Todd Fromer/Brad Nelson
KCSA Strategic Communications
[email protected]
[email protected]
212-896-1215 / 212-896-1217

About The Grade

The Grade is an entertaining, patent-pending, female-friendly mobile dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and peer-reviews generated from the opinions received from other users. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled. Expelled users have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.

The core concept of The Grade, in bringing accountability to dating, was informed by market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women using mobile apps, was that they were unhappy with the quantity of low-quality daters and the frequency of inappropriate, hostile, and sexually suggestive messages.

The Grade is owned by Snap Interactive -

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a patent-pending mobile dating application catering to high-quality singles. SNAP's flagship brand,, is a multi-platform online dating site with a large user database of approximately 30 million users.

For more information, please visit

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook is a registered trademark of Facebook Inc. Apple, iTunes, iPhone and Apple Watch are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android is a registered trademark of Google Inc. The Grade is a trademark and is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements:

This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's ability to institute corporate governance standards or achieve compliance with national exchange listing requirements; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission ("SEC"), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

SOURCE: Snap Interactive, Inc.