According to a report by Research and Markets, sports nutrition products have become extremely popular among consumers in recent years. Research and Markets defines sport nutrition products as energy bars and drinks, protein bars and dietary supplements.
Indeed, as consumers globally have become more health conscious, these products have gained popularity. The sports nutrition products market is a multi-billion-dollar market. According to Research and Markets, in 2013, a total of 8.21 billion liters of sports drinks were consumed.
Sports drinks are in fact the largest product segment of the sports nutrition products market.
Research and Market notes that the sports food segment is expected to be the fastest growing segment of the overall market, growing at a compound annual growth rate (CAGR) of 9.6% between 2014 and 2020.
Europe and North America are the two most important markets for sports nutrition products, with the latter being the largest market for these kinds of products. The market in Europe is forecast to reach $15.45 billion by 2020, according to Research and Markets.
It is expected to grow at a CAGR of 8.2% between 2014 and 2020. The North American market was worth more than $10 billion in 2013 itself. The Asia-Pacific market is also seeing significant growth. In fact, Research and Markets notes in its report that it is the fastest growing market for sports nutrition products.
In 2013, the market in Asia was valued at $5.91 billion.
The robust outlook for the sports nutrition products market augurs well for Mix 1 Life Inc. (OTCQB:MIXX), a Scottsdale, Arizona-based company. MIXX is the innovator and distributor of Mix 1 natural nutritional products. The company seeks to create products with natural, high-quality ingredients that are truly functional. It believes natural products are better than artificial ones and are the key to leading a healthy balanced life.
This morning, Mix 1 Life announced that it had signed a manufacturing agreement with Pepsi Northwest Beverages LLC for its No Fear Energy drink brand. Commenting on the development, Cameron Robb, CEO of Mix 1 Life, said that the company is very pleased to enter into this manufacturing relationship with Pepsi Northwest Beverages.
Robb further said that Pepsi Northwest Beverages has a flawless reputation when it comes to quality in manufacturing and are a perfect partner as MIXX continues its rapid expansion of the No Fear brand across the country.
