According to a report by Avantia, digital marketing platforms are emerging rapidly and are expected to make significant strides in 2015.
A 2012 study by the Direct Marketing Association (DMA) noted that the digital marketing industry was worth around $62 billion in the U.S. alone in 2012. The study conducted by DMA covered some 650 companies that were involved in the personal data business of online
The DMA noted that the digital marketing industry includes those companies that place tracking "cookies" on websites and even web giants that track what users purchase and search online and then place targeted ads.
Despite some controversy over tracking users, the digital marketing industry is going from strength to strength. Given the increasing use of smartphones and tablets, the outlook for the industry remains robust over the long-term.
The outlook for the industry augurs well for 6D Global Technologies Inc. (NASDAQ:SIXD), a New York City-based digital business solutions company. This morning, the company announced that it will open an office in Ireland, marking the official launch of its European operations.
SIXD said that in order to service customers outside the U.S., it has started expansion of its operations into the European market with the formation of the Irish office. The company noted that this is a key milestone for it. SIXD already works with businesses and agencies in different parts of the world.
The office in Dublin will mainly focus on sales and solution support. It will also extend support access to all of SIXD’s clients looking to expand globally. The company was introduced to Ireland through ConnectIreland, which was set up to deliver the Irish government’s Succeed in Ireland initiative.
Tejune Kang, CEO of 6D Global Technologies, said that the company is seeing tremendous demand from its customers to have one digital solution partner that is positioned to support their growth globally. Kang further said that SIXD’s global customer footprint makes it increasingly important for the company to offer local representation to customers around the world. Kang added that Ireland was a logical choice for the company given its growing reputation in driving world-class innovation and access to talent.
SIXD’s shares though have struggled recently. Over the past week alone, the company’s shares are down nearly 54%. Year-to-date, the stock has fallen more than 70%. Most of the losses though have come in the past week.
