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Twitter (TWTR) Will 'Soon' Have a Home for Live Events


In a response to a tweet from verified Twitter account @CarterMansbach, Twitter Inc. (NYSE:TWTR) CFO, Anthony Noto has given the Twitter-verse the answer to a question we have all been seeking:

"We have a plan for a permanent location for events that are live. #golive"


While Twitter Inc. has signed an impressive number of partnerships with live streaming content from the NFL, MLB, NHL, NBA, MLS to collegiate athletics, the PGA, Bloomberg TV and politics, users have been waiting for a place to find all of the content.

Nary has a day gone by when user don't ask the simplest question: "Where is all the live content?" Well, we have @CarterMansbach to thank. He asked CEO Jack Dorsey and CFO Anthony Noto directly:

This is great but once gone we can't find it Why is that and/or why can't you address it to us?

And lo and behold, Anthony Noto answered with great confidence. Here is the series of tweets:


There you have it, Twitter Inc. (NYSE:TWTR) will have a permanent location for the live streaming content deals they have secured, it will lie under the banner of #golive and, the product is being tested right now.

It reads like Twitter will essentially have channels, making its live offering all the more compelling and easier to use for the 500 million monthly logged out users that have spoken with their actions: "Twitter is too hard to use."

As Twitter's management team so aptly said on the latest earnings call: Everyone knows how to watch a video. The question as to where to find it has now been answered.

For Twitter Inc. shareholders this is welcomed news. In fact, for Twitter users, this is welcomed news. The live streaming initiative #golive will have a home, we can find it, use it, see it and engage. Perfect answer, Anthony.

The author is long shares of Twitter Inc. (NYSE:TWTR).


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