According to a report by Clarkston Consulting, the beverage industry is being driven primarily by innovation. In its outlook for the industry, the consulting company noted that beverage manufacturers are looking to create a winning portfolio by keeping in mind the changing preferences of consumers.
One of the fastest growing areas within the beverage industry is the healthy drink segment. Another trend that has occurred is the customization of flavors. According to Clarkston Consulting, some manufacturers are focusing on in-house production to create the next big thing.
However, the consulting company adds in its report that several others are focusing outside their companies to partner with or acquire brands.
Pulse Beverage Corporation (OTCQX:PLSB) is a Denver, Colorado-based emerging beverage company offering beverage brands that are great-tasting, refreshing but low-calorie at the same time. The company combines all-natural ingredients, essential vitamins and minerals in its line of beverages. It provides consumers with high-quality, healthy alternatives at a reasonable price.
This morning, Pulse Beverage announced that it has secured placement of Natural Cabana® Lemonade/Limeade in 340 Walmart Supercenters and Neighborhood Markets in the states of Alaska, Washington, Oregon, California, Idaho, Colorado, Utah, Arizona, Nevada, New Mexico and West Texas. The sets will be completed by the end of October.
As part of the Walmart rollout Pulse added KeHE Distributors LLC to assist in the distribution of its products into Washington, Oregon, Idaho and Northern California. The KeHE network includes 17 North American warehouses and 470 trucks with daily routes serving nearly half of the top 100 retailers from coast to coast.
Pulse plans to sell Natural Cabana® Coconut Water through 29 Dierbergs Markets, one of the dominant grocery store retailers in the St. Louis area.
Robert Yates, CEO at Pulse Beverage, said that when the company teams up with major retailers like Walmart, consumers easily find its prominently displayed products thereby increasing revenue and earnings for its shareholders.
Yates further said that the company estimates annual sales from this new listing of more than $1 million. He added that KeHE will help the company with major retailers the company is not able to get to with its existing distribution network.
PLSB shares have risen on the back of this positive news. At last check, the stock was trading 5.09% higher at $0.0650 on volume of 76,000, which is nearly half of the daily average volume of 154,882.
