Selling and buying real-estate is a competitive field, which has gotten only more so as the sector slowly comes around from the recession. Agents and brokers hoping to interest buyers and sellers in that sweet deal need every edge they can get. Technology has a part to play, too; if a tour of that shiny house on the hill can be made easier without having to do a walk-through on foot, so much the better.
One of the emerging companies offering the latest in technological solutions is RealBiz Media Group, Inc. (OTCBB: RBIZ), formerly known as RealBiz360, which offers real estate listings over the Internet. The Company allows consumers to search the multiple listing service listings in different ways, including by viewing listings on a map and property summaries and details at the same time.
If one has never heard of this company, be prepared for some impressive numbers. RealBiz’s client base includes more than 60,000 real estate agents and brokers. Through its wholly-owned Home Tour Network, the company also includes a Television video on demand network and a licensed real estate brokerage division with participating brokers in 19 states.
The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs. When completed, the company is targeting delivery of its multimedia Video on Demand platforms to more than 70 million households along with a supporting web portal and an agent-driven widget program.
The Escondida, California-based company announced on Wednesday of this week that its Home Tour Network division expanded its video-on-demand real estate network into the greater Atlanta and greater Las Vegas areas. It’s a development that comes off the heels of its March launch of the realtor.com channel.
The channel has added viewers by the carload over the first six weeks since opening, which RealBiz management is confident of growing further into a Tier 1 market.
Over the past two years, RealBiz has been investing in major technology that in its words, “have advanced, very large scale, video processing and rendering (as well as) big data processing and management capabilities.”
The company news release is also quoted as saying the expansion into the Atlanta market has the potential to connect thousands of Comcast subscribers including “interested home buyers, sellers, and curious home viewers to agents and available listings in their local market.”
In April, the company – which now also has offices in Florida, Toronto and Romania -- announced the advanced Beta release of its new Virtual Tour (VT) technology for the real estate market, moving its VT product to a new HTML 5 platform, a totally automated system that builds tours, creates video, and automatically syndicates to popular search engine portals, including YouTube, without agent intervention, thus saving time for the broker or agent who wishes to buy or sell a home. The release was fully up and running this week.
On Thursday of this week came word that a research report on RBIZ was issued by Market Advisors, in which its intermediate-term price target was pegged at $3.75 for aggressive investors. Management of RBIZ made it clear the company’s vision is to become the U.S. Real Estate Industry’s premier provider of Video-On-Demand products and related creation services.
That day, the stock price for RBIZ closed at $1.75, a jump of 25 cents, or 16.7% from the previous day’s close, within a 52-week range of 35 cents to $3.90. With the customer base for its technology growing all the time, look for this company to make a mark on the small-cap stock scene… and soon!
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