Plenty of people across the world bang their heads on desks trying to figure out ways to get more traffic to their website. There are all types of bogus schemes that claim to generate traffic and get more exposure, but most don’t work, with plenty being linked to foreign countries that are part of the ploy. The single best thing is unique, quality content. Period. Safe to say, it’s not easy generating heavy traffic usage and if a website can push unique visitor totals into the tens or hundreds of thousands or even millions every month, it’s doing quite well.
Eyes on the Go, Inc. (OTCQX:AXCG), a New York City-based virtual broadcasting company, is growing its web presence by providing live and recorded streaming video content from New York City nightclubs. Make no mistake about it, the company is a true upstart, logging a market cap of less than $3 million, but its concept of its flagship website, gander.tv, is interesting and seems to be growing its content. A quick look at the site shows pages of a broad spectrum of venues to choose from to pick performances to watch, including “channels” from places like the Broadway Comedy Club, Drom, Bowery Poetry Club or Culture Club.
The company has been slowly signing contracts, including partnering with large video aggregators the Film Annex and Daily Motion and more venues – ranging from music, comedy, spoken word or performance arts and more – which has helped usage of gander.tv to jump month after month. Of course, with growing users, comes higher revenue.
In September, monthly visitor page views were around 100,000, which was actually up more than 500 percent from where it started three months earlier. At that time, Eyes on the Go chief executive Chris Carey said that he saw a breakeven point possible in the first quarter as one million views per month was a possibility.
In November, the website tallied more than 1.1 million page views. In December, page views exceeded two million and total visitors were 850,000. In January, page views topped four million and visitors numbered more than 1.6 million. The company said that viewership of live events were far exceeding those actually attending in some cases, citing an event at Drom in the lower east side of Manhattan that had 200 physical attendees and more than 1,600 watching it on gander.tv.
On Tuesday, Eyes on the Go said that it struck agreements with two leading venues in the Williamsburg section of Brooklyn, now broadcasting events from Brooklyn Night Bazaar and Grand Victory. At the same time, the company reported that traffic swelled to over seven million visitors in March, viewing more than 14 million pages.
"After reworking our ad server platform in the 4th quarter, we were able to increase our ad fill rates starting in late January,” said Chris Carey in a prepared statement today. "We expect to announce an increase in first-quarter revenue of at least three times what we billed in our last quarter."
COO Mary Carey added that the company has assembled a video production department, which will allow Eyes on the Go to now curate their own content and develop unique shows from the venues. "This will position us in a very unique way; not only originating content, but creating productions targeted around specific genre's or themes, pulling the best of what we capture for our viewers," she said.
The markets are reacting to the growth and business model, with shares climbing from lows of a chilling $0.0004 U.S. level in January to steadily rise, including a one-day burst to hit a new high of $0.004 U.S. last week. The stock quickly fell from that point, but is subsequently nudging higher again, including adding about 12 percent halfway through Tuesday trading to $0.0019 U.S.
