eResearch Corp. (www.eresearch.com) published a 12-page update Equity Research Report on EQ Inc. (TSXV:EQ; OTC:CYPXF) pertaining to EQ’s recent release of its third quarter financial results.
EQ enables businesses to understand, predict, and influence customer behavior. Using unique and third-party data sets, advanced analytics, artificial intelligence, and machine learning, EQ creates actionable intelligence for businesses to attract, retain, and grow customers.
The Company’s proprietary SaaS platform mines insights from location and geospatial data, enabling businesses to close the loop between digital and real-world consumer actions.
In the third quarter, Online Advertising revenue recovered as many customers renewed previously paused campaigns and started to spend on new campaigns. Revenue was $2.85 million, an increase of 15%, compared to $2.48 million in the same quarter last year.
In the third quarter, Data Solutions revenue increased 81% year-over-year to $0.7 million and now accounts for 25% of the overall quarterly revenue. We expect this trend to continue and to grow substantially next year.
Even during the current COVID-19 health crisis, EQ added 33 new clients during the first nine months of 2020.
Chris Thompson, Director of Equity Research of eResearch wrote, “With the restart of the economy post-COVID-19, EQ offers a unique value proposition in the market as it gives its customers the ability to understand what consumers are looking for and then present them with the most relevant content and advertising.”
In November, EQ announced that a global book publisher selected EQ and its data & analytic solution to help launch 10 new titles for the U.S. market. The publisher will use EQ’s solutions to gain better insights into its customer base and improve advertising targeting strategies.
This publisher deal shows the potential for more growth into the U.S. market. In the third quarter, the U.S. still only accounted for 7% of revenue but is the largest ad market in the world.
In the digital advertising and analytics/business intelligence industry, EQ competes with Adobe Inc. (NASDAQ:ADBE), Foursquare Labs Inc., and Inuvo Inc. (AMEX:INUV).
For more information about eResearch's 12-page update Equity Research Report on EQ, please visit eResearch's website (www.eresearch.com).
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