NASDAQ-listed microcap Bridgeline Digital (NASDAQ:BLIN) is a leading stock in Thursday morning trading following the digital engagement company saying an anonymous "procurement services provider" has selected Bridgeline Insights as its website analytics solution.
The Bridgeline product provides customers an array of data to analyze digital performance for websites, intranets, e-commerce sites and marketing campaigns.
Burlington, Massachusetts-based Bridgeline, which touts "thousands" of customers of all sizes, didn't provide information on the new client, only saying that the customer wants to leverage the Bridgeline tool in conjunction with the Bridgeline Unbound Digital Experience Platform to better understand website usage and behavior of different audiences and power its new website in the upcoming weeks.
"Our intuitive Insights offering provides deep insight and visibility of usage and behavior across website properties," said Ari Kahn, chief executive officer at Bridgeline Digital, adding "We’re excited to see how our customers use these actionable insights for continuous optimization to drive better results."
Earlier this month, shares of BLIN hit a multi-year low at 79 cents, dragging the company's market capitalization down to $3.35 million, based upon about 4.24 million shares outstanding. The low was struck following the company reporting revenue of $3.1 million for the latest quarter, compared to $4.1 million in the year prior quarter.
Net loss for the quarter, which included a goodwill impairment charge of $4.6 million, came in at $5.2 million. That compared to a net loss of $332,000 a year earlier.
Shares modestly recovered from the low in the days after, including closing at 89 cents on Wednesday. Shares have rocketed ahead in Thursday morning action, gathering 78 cents, or 87.6%, shortly after the opening bell to $1.67
