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American Eagle Hooks up with Parcel Platforms

American Eagle Outfitters Inc. (NYSE: AEO) shares open in the green Wednesday, on word Parcel Perform announced the launch of a data partnership with Quiet Platforms, a wholly owned subsidiary of AEO.

Under the new agreement, Parcel Perform will integrate its bespoke parcel tracking and data enrichment capabilities within Quiet Platforms' shared services model, enabling greater transparency and logistics efficiency for all retailers and brands in the Quiet Platforms network.

Wednesday’s news release reported Quiet Platforms' customers will gain unparalleled supply chain visibility bolstered by interoperability and innovative data tracking for e-commerce parcel deliveries.

“As a result,” it continued, “they will be able to manage their end-to-end logistics needs more efficiently and cost-effectively while providing a world-class delivery experience to their end customers”

Quiet Platforms Chief Technology Officer Charles Griffith said, "Retail customers have historically had only limited insight into a shipment's true delivery status and end-to-end tracking of parcels has been difficult. To further strengthen Quiet Platforms' capabilities, we sought a partner that could significantly improve supply chain visibility and provide accurate updates from a broad portfolio of carriers. Parcel Perform's granularity, performance and simplified interfaces made the company an obvious choice."

This partnership is the latest step for both companies to drive the global e-commerce industry forward with data and technology to create an outstanding delivery experience for brands and retailers of all sizes as well as for their end customers.

Stock in parent AEO prospered 16 cents, or 1.5%, to $11.23.