AppLovin (NASDAQ:APP) opened higher following the company’s first-quarter revenue and-second quarter guidance beat after the bell Wednesday. Revenue came in at $715.4 million, versus the $694.8 million expected from analysts polled by StreetAccount. AppLovin guided for $710 million-$730 million for the second quarter, topping the $695.7 million expected.
AppLovin was in the news last week, proclaiming App marketers can now tap into massive connected TV (CTV) supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs.
CTV will be the fastest-growing medium this year, with ad spending surging 21% to reach more than $25 billion. With 93% of U.S. internet users today reachable by CTV, it’s a prime time for app marketers to add this channel to their marketing mix to reach audiences at scale and achieve their ROI goals.
“We're excited to successfully bridge the gap between mobile marketing and CTV through a performance buying model,” said Idil Canal, General Manager of AdTech, AppLovin. “With AppLovin, marketers can easily test and rapidly scale CTV campaigns to acquire high-quality users by accessing a vast audience with targeted, relevant ads — all while prioritizing installs over impressions.”
CTV advertising on AppDiscovery is seamless. Advertisers can run mobile and CTV ad campaigns, and even leverage AppLovin’s industry-leading in-house creative team for custom, high-performing CTV ads — all on the same platform.
APP shares hiked $4.66, or 26.2%, to $22.47.
