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IBM Pulls X Ads After Racist Tweets

IBM (NYSE:IBM) has paused advertising on X after a report found that the tech company’s ads were placed next to antisemitic content on the platform formerly known as Twitter.

“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” an IBM spokesperson told the media.

Media Matters for America published a report on Wednesday that said the media watchdog group “recently found ads for Apple (NASDAQ:AAPL), Bravo, Oracle (NYSE:ORCL), Xfinity, and IBM next to posts that tout Hitler and his Nazi Party on X.”

X CEO Linda Yaccarino has been attempting to win back advertisers that stopped their campaigns after Elon Musk purchased the company last year. Researchers and advocacy groups have documented a rise of controversial content on X, though the company has disputed those claims.

An X spokesperson emailed that the accounts that Media Matters said were posting the hateful content would no longer be monetizable. The accompanying content would also be labeled not safe for work, limiting its reach.

Shares in “Big Blue” began Friday fell 23 cents to $152.83.