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Pinterest seeks higher valuation with new funding

Pinterest Inc, a photo pin-up site, is in talks to raise $500 million U.S. in a round of funding that would more than double its valuation to $11 billion U.S., according to the Wall Street Journal.

The publication adds the company plans to raise the funds in the coming weeks, but it is not clear if any new investor would join the round.

Pinterest, which allows users to create online bulletin boards based on various themes such as travel, decorating, or sports, was unavailable for comment outside regular U.S. business hours.

The new funding would value the company at more than twice the $5-billion U.S. valuation last May when it raised $200 million U.S.