When Ford (F) traded at levels not seen in over two decades, investors who missed this one will wonder if this stock has more upside.
Ford shook investor confidence when the Covid lockdown began almost two years ago. The company aggressively shut off negative cash flow by suspending its dividend. It cut production and costs. During the lockdown, Ford won consumer investment for its electric vehicles. This includes the Mach-E SUV and the F-150 electric vehicles. Most importantly, the company is not in the news for expensive recalls.
Ford may rise further from here if it can prevent any future recalls. The company cannot afford to lose consumer confidence. Tesla (TSLA) is miles ahead of Ford in the EV race. The former delivered more EV units than Ford. As Ford releases quality products that consumers may rely on, they may consider buying its EV.
Tesla did not change its product design in a few years. Its components, like the battery, are getting better. Tesla’s software and the autonomous driving solution are many years ahead of any competitor. Even so, Ford may attract the mainstream market with lower, affordable prices.
Consider investing in Ford. Keep F stock on the watch list.
