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Apple And Amazon Begin Advertising On Twitter Again

Tech giants Amazon (AMZN) and Apple (AAPL) have resumed advertising on Twitter, according to multiple media reports.

The resumption of advertising comes as Twitter offers several incentives to increase ad spending on the platform.

Twitter is calling its current advertising offer the “biggest advertiser incentive ever on Twitter.”

American advertisers who spend $500,000 U.S. or more on Twitter will qualify to have their spending matched by the social media platform, taking the total value of their advertising up to $1 million U.S.

Amazon is reportedly planning to resume advertising on Twitter at about $100 million U.S. per year. Over the weekend, Twitter’s new owner, Elon Musk, announced that Apple is now the largest advertiser on Twitter and has “fully resumed” its ad spend on the platform.

Companies ranging from General Mills (GIS) to Audi stopped or paused their advertising on Twitter following Musk’s acquisition of the company, leading to a significant drop in revenue at the social media company.

Musk has taken Twitter private since buying the company for $44 billion U.S. at the end of October this year.