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Southwest Soars on Announcing New Programs

Southwest Airlines Co. (NYSE: LUV) shares took off Friday, on announcing the Points for a Purpose Holiday Promotion offering Rapid Rewards Members a special incentive to increase their giving impact by donating to select nonprofits starting today, and running through Dec. 14. This promotion allows Customers to donate cash to one of the airline's nonprofit partners while earning points—Customers can earn 10 Rapid Rewards points for every dollar* donated, and Southwest will match the number of points in the nonprofit's account.

The following categories and nonprofits are included in this promotion: Life-changing Transportation; celebrating American veterans by taking in a day at the nation’s memorials, and creating life-changing wishes for children with critical illness.

Other programs provide the gift of independence to children, adults, and veterans with disabilities through expertly trained service dogs. Others transform lives through partnerships with service dogs.
The “Rescue America” program exists to rescue, revive, and empower the sexually exploited through a 24/7 hotline and emergency response.

Southwest invests in community partnerships that drive community impact. Through the Points for a Purpose Program, Customers can donate their Rapid Rewards points yearlong to nonprofit partners to support mission-related travel needs for life-changing transportation, mental health and wellbeing, education, human trafficking awareness, and disaster and crisis response. Southwest applauds these organizations and their relentless commitment to serving its communities.

LUV shares hiked 71 cents, or 2.8%, to $26.28.