American Rebel Beverages, a subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), today announced a new distribution agreement with Wil Fischer Distributing, one of Missouri’s largest and most respected Anheuser-Busch wholesalers.
This morning’s news release reports the partnership significantly expands American Rebel Light Beer’s presence across Missouri’s south-central, southeast, and northwest regions, reinforcing the company’s execution-driven, “Distributor-First” growth strategy and accelerating its multistate expansion momentum.
Wil Fischer Distributing – a high-impact, 50-year industry veteran founded in 1966 – will become the exclusive American Rebel Light Beer distributor across a broad Missouri territory, reaching approximately 900,000 residents in markets including Springfield, Branson, the Ozarks corridor, and up through Northwest Missouri. This powerful combination positions American Rebel Light Beer for accelerated retail availability, increased consumer trial, and long-term growth across Wil Fischer’s extensive mix of chain retailers, independent stores, and on-premise accounts.
“We are on a mission to become America’s fastest-growing beverage brand, and partnerships like this with Wil Fischer – a top-tier distributor with tremendous reach across retail, restaurant, and entertainment venues – are key to that vision,” said CEO Andy Ross.
“In an estimated $110-billion annual domestic beer market, aligning withpowerhouse partners like Wil Fischer allows American Rebel Light Beer to scale rapidly and connect with patriotic consumers everywhere from local honky-tonks to large venues like Black Oak Amphitheater.”
AREB shares deducted two cents, or 6.1%, to 35 cents.
