Roblox Corporation (NYSE: RBLX) today announced the rollout of real-time chat rephrasing, a new AI-powered feature designed to keep gameplay fluid while maintaining civility within chat.
Roblox is also significantly enhancing its core text filters for communication on the platform to improve detections of violative messages or attempts to bypass Community Standards.
“Every day,” reads this morning’s news release, “millions of people connect and play on Roblox where real-time communication is important for user expression and coordinating gameplay. When users encounter strings of “####” because filters have blocked inappropriate language, chats can be disrupted and hard to follow”
To keep gameplay chat flowing naturally for users, Roblox is leveraging AI to automatically rephrase profanity. Rather than displaying only hashmarks, filtered text will be translated into more respectful language that remains closer to the user’s original intent. For example, a message that violates Roblox’s profanity policies, such as “Hurry TF up!” would previously have appeared as “####” within experience chat. That will now be rephrased to “Hurry up!” This new layer is designed to maintain civility by rephrasing the language and replacing “stop signs” with real-time guidance.
“Chat is central to how people connect, coordinate, and play on Roblox,” said Rajiv Bhatia, Vice President of User and Discovery Product at Roblox. “Real-time rephrasing helps keep gameplay and conversations on track while guiding language toward what’s appropriate. This approach reduces friction in chat while maintaining the standards that help keep our community civil.”
RBLX declined 62 cents to $66.78.
