Shares of the high end winter clothing manufacturer Canada Goose Holdings Inc. (TSX:GOOS)(NYSE:GOOS) were up 4.18% in late morning trading on February 5. The stock hit an all-time high of $46.60 in early trading. Canada Goose stock has already jumped 16% in 2018 after a highly successful debut year on the Toronto Stock Exchange (TSX) in 2017. Shares have almost tripled since opening at $17 in March 2017.
The company is expected to release its fiscal 2018 third quarter results on February 8. Canada Goose has seen the largest uptick in its sales activity during the holiday season in the past. In the second quarter of fiscal 2018 Canada Goose saw total revenue jump 34.7% year-over-year to $172.3 million. Adjusted EBITDA rose 37.3% from the prior year to $46.4 million.
The most encouraging sign was in its direct-to-consumer revenue, which jumped from $5.5 million to $20.3 million. Canada Goose has been working hard to improve its e-commerce business offerings since going public. A parka purchased through its e-commerce platform can often be three to four times more profitable than one bought through a wholesaler.
Black Friday and Cyber Monday boasted record e-commerce purchases in North America, especially through mobile devices. The holiday season also saw many consumers shift to online to buy gifts. The market is expecting big things from Canada Goose in Q3, and the company is in a fantastic position to deliver.
