This Multi-Billion Plant-Based Trend Has Gone Mainstream

Plant-based foods have gone mainstream – showing no signs of slowing. In fact, according to a consumer research report commissioned by Supermarket Perimeter, 77% of grocery shoppers in the U.S. have bought plant-based meat alternatives in the last six months. “Consumers today are seeking and buying plant-based ingredients at record levels because of their growing awareness of the environmental and health consequences of eating meat,” said Rachel Soeharto, communications manager Impossible Foods.

“Other significant reasons for choosing plant-based included weight management (38%), avoiding antibiotics and additives (36%), cancer and other disease reduction (36%) and reduce cholesterol and fat intake (35%),” added Supermarket Perimeter. In addition, plant-based food demand is outpacing total food sales. “This new data shows that consumers are turning to plant-based food options now more than ever,” said Julie Emmett, senior director of retail partnerships at the Plant Based Foods Association (PBFA). “Even after the highest panic-buying period, plant-based foods growth remains strong, proving that this industry has staying power.” Better, by 2025, the market could be worth well over $27.9 billion, according to Markets and Markets. That’s creating a substantial opportunity for companies like Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF)(FSE:0YL), Inc. (NASDAQ:AMZN), SunOpta Inc. (NASDAQ:STKL), ConAgra Brands Inc. (NYSE:CAG), and Sprouts Farmers Market Inc. (NASDAQ:SFM).

Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF)(FSE:0YL) BREAKING NEWS: Else Nutrition Holdings Inc., is pleased to announce that its novel, first of its kind plant-based soy free Complete & clean label Nutrition for Toddlers is now available for U.S customers via

Else is expanding into the world’s largest online retailer as consumers continue to eat more meals at home and increasingly rely on grocery delivery services, during the COVID-19 pandemic. Amazon saw online grocery sales triple year-over-year during the second quarter of 2020, as more customers continue to get their groceries delivered rather than going to a physical store.

Selling direct to consumers through online channels, is a major pillar of Else’s global go-to-market strategy. Furthermore, the Company’s Amazon store will provide a convenient alternative for parents who prefer shopping online.

In addition to its own e-store and the new the store, the Company is aggressively pursuing new channels to bring its novel products to natural food and grocery store aisles and store shelves across the United States. Grocers are eager to satisfy consumer’s growing demand for natural, clean, non-dairy and healthy alternative product offerings in the Company’s product category. This is further amplified given the massive growth and demand they are currently experiencing as a result of stay at home orders and restaurant closures.

As a result of both a consumer demand – plant-based products continue to significantly outpace overall food sales in the U.S., fueling a significant growth opportunity for retailers.

“We’re thrilled to offer Else Nutrition's products US nationwide on,” said Mrs. Hamutal Yitzhak, CEO and Co-Founder of Else. “With the launch of our plant-based Toddler complete nutrition, we’ve been getting many requests from customers who want to purchase our product on This is a tremendous convenience and accessibility boost using the world’s largest e-commerce platform – as we continue our singular focus to bring novel, plant-based, clean nutrition to families,” she added.

Else Nutrition’s Plant-Based Complete Nutrition for Toddlers & Babies (12+ mo.) is now available on as both single (for US$36) and 4-pack (for US$136).

Canadian consumers can order Else’s products at

To visit Else’s Amazon please see:

Else is pleased to announce that as of September 14, 2020, it retained Winning Media LLC for digital marketing and advertising services. Winning Media will be engaged on a month to month term and will be compensated a total of USD$75,000 for its current scope of services. Neither Winning Media nor Else currently own securities in each other. The engagement is subject to approval from the TSX Venture Exchange. 

Other related developments from around the markets include: Inc. (NASDAQ:AMZN) announced Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products. Customers will now see the Climate Pledge Friendly label when searching for more than 25,000 products to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers. Climate Pledge Friendly selection includes grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories—from brands including Seventh Generation, Burt’s Bees Baby, and HP Inc. Climate Pledge Friendly products are clearly labeled in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of our store. Amazon has partnered with trusted third-party certifications, and customers will be able to discover sustainable products that meet sustainability standards that help preserve the natural world. For example, Amazon is partnering with the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to transforming the safety, health, and sustainability of products. Cradle to Cradle Certified products are safe, sustainable products made to support a circular economy.

SunOpta Inc. (NASDAQ:STKL)  leading global company focused on plant-based foods and beverages, organic ingredient sourcing and production, and fruit-based foods and beverages, announced financial results for the second quarter ended June 27, 2020. “We delivered another strong quarter, doubling adjusted EBITDA over the prior year for the third consecutive quarter. We believe our turnaround efforts have now taken root, setting us up for more consistent revenue and profitability growth going forward. The quarter represented a powerful combination of strong execution and favorable underlying category trends. Each of our three segments produced revenue growth and expanded gross margin during the second quarter,” said Joe Ennen, Chief Executive Officer of SunOpta. “Our growth continues to be led by our #1 focus area, which is plant-based foods and beverages. Despite the negative impact on volumes in the foodservice channel, as a result of COVID-19, we still produced 10% growth on an adjusted basis. This growth and our ability to offset COVID-19 impacts are a direct reflection of the strength of our plant-based platform. We are extremely bullish on our plant-based opportunity including a robust sales pipeline and incremental capacity expected to come on-line in the fourth quarter of this year.”

ConAgra Brands Inc. (NYSE:CAG) brand Gardein is taking its collection of plant-based meat alternatives from the freezer case to the soup aisle with the debut of five new Gardein Soups, the first-ever line-up of soups featuring plant-based meat alternatives. Delivering "meaty" taste with 100% vegan ingredients, the soups are destined to be a cold-weather favorite for anyone seeking an alternative to traditional meat-based soups.  "For years Gardein has been providing delicious foods that deliver the taste of meat in a plant-based offering," said Tim Nangle, Conagra Brands' vice president and general manager, Meals and Sides. "With plant-based foods gaining broader acceptance, and with so many popular soups featuring meat on the market, extending Gardein into the soups category was a logical next step for the brand."

Sprouts Farmers Market Inc. (NASDAQ:SFM) will open its newest Florida location in Stuart at 3150 Southeast Federal Highway on Wednesday, October 7 at 7 a.m. The new store will be the healthy grocer’s 21st location in the state to expand local access to fresh and healthy groceries, and will be open daily from 7 a.m. – 10 p.m.  To celebrate the new location, every shopper on opening day will receive a free reusable shopping bag with purchase. In line with Sprouts’ focus on health, the grocer is closely following CDC and local health authority guidelines related to COVID-19, and regularly providing store team members with the latest safety guidance. In addition to regular food safety and cleaning procedures, Sprouts has invested additional labor hours into stores to allow for more frequent cleaning, paying close attention to high-touch areas such as service counters, restrooms, carts and checkout lanes. Stores are also implementing steps to promote social distancing and have installed plexiglass barriers at registers to add protection for team members and customers. 

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Else Nutrition Holdings Inc. by a third party. We own ZERO shares of Else Nutrition Holdings Inc. Please click here for full disclaimer.

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