Fantasy sports betting is quickly gaining momentum. Most recently, Bally’s Corp. (NYSE:BALY) entered into an agreement to acquire Monkey Knife Fight (MKF), one of the fastest growing gaming platforms and third-largest daily fantasy sports operators in North America. With it, Bally’s is now the third sports betting company in the U.S. to have a fantasy sports business.
"With this acquisition, we are pleased to enter into the high-growth DFS market. Monkey Knife Fight is a unique asset that we look forward to incorporating into Bally's constantly growing omnichannel portfolio of land-based casinos and iGaming platforms," said George Papanier, President and Chief Executive Officer of Bally's Corporation, as quoted in a company press release. "As with all of the properties and services that fall under the iconic Bally's brand, we are committed to providing a best-in-class DFS platform to sports fans around the country."
Even Caesars Entertainment just announced a strategic investment in daily fantasy sports company, SuperDraft. “The addition of daily fantasy sports fits seamlessly with our strategic vision for mobile and online sports," said Tom Reeg, CEO of Caesars Entertainment, Inc, as quoted in a company press release "SuperDraft's innovative multiplier game mode is unique in the marketplace, and we believe it offers a tremendous opportunity to strengthen our position in the sports gaming landscape.”
In short, there’s a good deal of excitement being generated. Better, the global fantasy sports market could grow from $18.6 billion in 2019 to more than $48.6 billion by 2027, with a CAGR of 13.9%. Heavyweight gaming companies are jumping on the bandwagon, too, such as Score Media and Gaming Inc. (TSX:SCR)(OTC:TSCRF), Draftkings Inc. (NASDAQ:DKNG), and Penn National Gaming Inc. (NASDAQ:PENN).
Enthusiast Gaming Holdings Inc. (TSX:EGLX)(OTCQB: ENGMF) is Betting on Growth
Enthusiast Gaming Holdings Inc., which reaches over 300 million monthly video game and eSports fans worldwide, just announced the upcoming launch of a new premium online publication dedicated to the growing needs of today’s esports fan. Combining content elements from the Company’s two existing esports coverage outlets, Upcomer and Daily Esports, Enthusiast Gaming will relaunch one unified esports publication later this spring.
The new publication, which will operate as Upcomer, will leverage its existing user and prediction engine, to create one of the most complete esports fan engagement experiences. Today’s esports fans crave more than just scores, stats and editorial content. They want a more complete offering - one destination for all of their content and data needs. Upcomer is where the past, present and future of esports will meet.
Upcomer will be led by former ESPN esports editor Sean Morrison. Enthusiast Gaming is planning a full reveal of its award-winning staff roster and management later this spring.
The publication’s suite of content will include:
- News and editorial
- Longform features
- In-depth interviews
- Video documentary series
- App, social media and website activations
- Comprehensive scores, stats & more
- Match prediction & schedules
- Fantasy Leagues
- Betting odds
- Tournament brackets & standings
- Follow teams & players from major esports leagues
- Community discussions
According to a recent study from consumer research firm, Interpret, 52% of esports fans said they are likely to engage in some form of betting on esports tournaments. As an esports betting companion, Upcomer will also become a vital data and content tool to enrich the betting experience.
“For the past few months, Enthusiast Gaming has hired some of the best and brightest talent from across the globe, including journalists, editors, content and video producers, to spearhead a deeper dive into the world of esports content. With a fun, conversational approach, Upcomer, will surprise, excite and inspire fans with unique features, perspectives and personalities,” commented Sean Morrison, Editor-in-Chief of Upcomer.
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