Boazun Booms Tuesday on Newest Figures

Baozun Inc (NASDAQ: BZUN) rose Tuesday after reporting Q4 results.

The Shanghai-based company, which dubs itself the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced fourth-quarter net revenues were RMB1,565.4 million (240.6 million U.S.), an increase of 23.0% year-over-year. Services revenue was RMB782.6 million ($120.3 million U.S), an increase of 56.0% year-over-year.

Non-GAAP income from operations was RMB189.9 million ($29.2 million U.S.), an increase of 163.6% year-over-year. Net income attributable to Baozun ordinary shareholders was RMB146.6 million ($22.5 million U.S.), an increase of 139.0% year-over-year.

Said CEO Vincent Qiu, "We closed out the year with another quarter of outstanding financial and operational results which were primarily driven by growth from our existing online stores, the expansion of our portfolio of brand partners, and the expanding array of innovative technologies we offer our brand partners.

"We continue to gain growth momentum and are increasingly benefiting from our competitive strengths and ability to rapidly develop and adapt our technology as the market environment changes.

"We plan to continue investing in technology to further strengthen our leadership position and expand the array of services we are able to offer in order to create greater value for our shareholders."

The Company expects total net revenues to be between RMB860 million and RMB890 million for the first quarter of 2018.

Boazun shares boomed $7.85, or 21.4%, to $44.62, a new 52-week high and way better than the trough of $40.65 reported last September.