SINA Corp (NASDAQ:SINA) caught a spark on Monday morning markets after coming out with earnings. The Beijing-based company, boasting a status as a leading online media company serving China and the global Chinese communities, announced net revenues decreased 1% year-over-year to $533.1 million. Non-GAAP net revenues decreased 1% year-over-year to $530.4 million, representing an increase of 5% on a constant currency basis.
Net income attributable to SINA was $51.4 million, or $0.73 for diluted net income per share attributable to SINA's ordinary shareholders. Non-GAAP net income attributable to SINA was $54.0 million, or $0.76 for non-GAAP diluted net income per share attributable to SINA's ordinary shareholders.
Advertising revenues for the second quarter of 2019 were $433.6 million, a decrease of 5% compared to $454.1 million for the same period last year, primarily due to a decline in portal advertising revenues and negative currency translation impact.
Non-advertising revenues for the second quarter of 2019 were $99.4 million, an increase of 19% compared to $83.3 million for the same period last year. Non-GAAP non-advertising revenues for the second quarter of 2019 were $96.8 million, an increase of 20% compared to $80.7 million for the same period last year.
The year-over-year growth in non-advertising revenues was mainly attributable to the revenues derived from Weibo's live streaming business acquired in the fourth quarter of 2018 and increased revenues generated from SINA fin-tech businesses.
Gross margin for the second quarter of 2019 was 77%, compared to 80% for the same period last year. Advertising gross margin for the second quarter of 2019 was 80%, compared to 82% for the same period last year.
Shares began Monday climbed $2.70, or 7.2%, to $40.35
