Sinclair Broadcast Group (NASDAQ: SBGI) shares flourished Tuesday, on word of the launch of the company’s redesigned, future-forward corporate website www.sbgi.net.
With an immersive, modern design and focus on the user experience, Sinclair’s full business offerings and assets come to life in the new website experience, which reflects Sinclair’s innovative commitment to content and technology. The site was built entirely in-house using Sinclair and Compulse’s development and graphics teams.
Lucy Rutishauser, Sinclair’s EVP and CFO served as the project’s executive sponsor and developed the overarching strategy and tone for the site, along with Chief Marketing Officer, John Zeigler. Together, they challenged the team to think outside the box to build the Sinclair ‘world.’
Commenting on the site redesign Rutishauser said, “When we began this process several months ago, we knew we wanted to build a site that reflected Sinclair’s creative spirit and history of innovation and leadership. But we also wanted a site that was unique, dynamic, highlighted our diversification and growth, generated positive emotions, was easy to navigate, and compelled the user to explore and learn more about us.”
The complete redesign features cutting-edge web technologies and frameworks, 3-D graphics with a responsive design, and spatial audio to provide an immersive* user experience. The new site highlights Sinclair’s pillars of growth - marketing services, multi-platform content, data distribution, and community and interactivity - and the core businesses of news and sports, along with a redesigned talent recruitment section and a new investor relations section with more robust information and ESG commentary.
SBGI shares gained 79 cents, or 4%, to $20.55.
